New Customer Offer: 888 Sport - Bet £10, Get £30 in Free Bets T&C's Apply, 18+

Online Bookmakers Compared

New Customer Offer
T&C's Apply, 18+
Min Deposit Live Streaming Cash Out Visit
Bet £10 Get £60 £5 Yes Full & Partial Visit
T&C's Apply, 18+
Register and deposit £10+ by debit or credit card in 7 days. Wager £10+ on any evens+ line and get 5x£10 free bets (cash winnings, no sake returned) for various sports markets and a £10 casino bonus (40x play through, game contributions vary) all valid 7 days.
Bet £10 Get £30 £10 Yes Full & Partial Visit
T&C's Apply, 18+
New customers only – Minimum deposit of £10 using deposit code 30f - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit method and withdrawal restrictions apply
Bet £5, £20 in Free Bets £5 Yes Full & Partial Visit
T&C's Apply, 18+
18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply.
Up To £100 in Bet Credits - Yes Full, Partial & Auto Visit
T&C's Apply, 18+
Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Bet £10 Get £30 £5 Yes Full & Partial Visit
T&C's Apply, 18+
New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.
Bet £20 Get £40 £10 Yes Full & Partial Visit
T&C's Apply, 18+
18+ New customers who deposit (minimum £10) and bet £20+ at 2/5 (1.4)+ odds (excluding horse racing) will recive 2 x £10 free bet tokens (one pre-event and one in-play).  Expires after 7 days, use at 2/5+, cash winnings, stake not returned.  Also get a £20 casino bonus, 35x wagering required in 30 days. Visit Unibet for all T&C's.
Bet £5 Get £20 £1 Yes Full & Partial Visit
T&C's Apply, 18+
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
Bet £10 Get £30 & 30 Spins £5 Yes Full Visit
T&C's Apply, 18+
Deposit (some eWallets not eligible) and bet £10+ in the sportsbok at single or cumlative odds of evens (2.0)+ to get a £30 free bet token within 48 hours of bet settlement valid for one week.  Also get 30 spins for selected casino games (1p/line all lines), 3 days to accept and then expire after 7 days, al winnings cash. New UK + Ireland customers, additional T&Cs apply.
Bet £10 Get £10 £8 No Full Visit
UK mainland new customers can get a £10 matched free bet token (valid 30 days) if they deposit (restrictions apply) and bet £10+ within 14 days at 4/5 (1.8)+ minimum odds. See ComeOn for all terms.
£100 Deposit Bonus £10 No No Visit
T&C's Apply, 18+
Enter code SNW100 on deposit and claim a 50% bonus on your initial funding amount up to £100 (£20 minimum deposit, £200 to claim maximum bonus). Bonus valid 30 days, play though combined bonus & deposit amount 7x at 3/5+ odds for withdrawal.
£100 Deposit Bonus £5 No Full & Partial Visit
T&C's Apply, 18+
New Customers; Min. deposit £15+ (no Skrill/Neteller) using code WB10BET; Bonus amount is 50% of deposit up to £100; 6x deposit and bonus turnover (min. odds 3/5 on singles and 2/5 per selection on acca bets), in 30 days, for bonus release; Some bet types don’t contribute to turnover; Withdrawal before turnover results in bonus cancellation; Terms apply; 18+, BeGambleAware.org
£10 Free Bet £10 No Full Visit
Deposit (no Skrill, Paysafe or Neteller) and bet £10+ at evens+ (no handicap or each-way bets) within 14 days & recieve a £10 mathched bet token, expires after 30 days, UK mainland new customers only. See Mobilebet for all terms.
£30 Matched Free Bet £10 Yes Full Visit
T&C's Apply, 18+
18+ New customers from the UK and Ireland can claim a 100% mached free bet equal to their first deposit up to £30. Use credit, debit card or PayPal to qualify, deposit £10+ and bet through this amount at 3/4 (1.75)+ to release the free token, expires after 7 days, see Betway for more terms.
Various Offers £10 No Full Visit
T&C's Apply, 18+
Main bonus not available, Red Zone Sports however run several different new customer enhanced odds offers, see the latest by visiting their site.
£50 Free Bet £10 No Full & Partial Visit
T&C's Apply, 18+
New UK players who join using promo-code WELCOME50 and deposit (Neteller/Skrill do not count) and bet £10 + (at 1/2+ odds) can claim a 100% matched free bet up to £50 on settlement of the qualifying wager. Bet the free bet on any single or accumualtor at minimum odds of 1/5+ within 30 days of reciept.
Up To £200 Bonus £5 Yes Full & Partial Visit
T&C's Apply, 18+
New customers, 18+, UK residents only. Deposit and bet from £30 to £200 on any sport market at odds of at least 1.5, and receive a matching bonus of 100% once your bet is settled. You must wager your “BET PLUS BONUS” amount 8 times at odds of at least evens (2.0). Ante-post, each-way, handicap and virtual bets do not qualify for matching bonus or wagering requirements. Only 1 qualifying bet per event counts towards wagering requirements. Deposits made using Skrill, Neteller, PaySafeCard and Ukash do not qualify. Wagering is with real money first. Bonus can never be withdrawn. T&Cs apply
£50 Matched Bonus £10 Yes No Visit
T&C's Apply, 18+
New customers only. Minimum deposit £/€10 – must play through once. 100% Maximum bonus £/€50 on first deposit only. 5x wagering at minimum odds of 1/2(1.5). Must be completed within 45 days of registering. T&Cs apply. 18+
100% Profit Boost £10 No No Visit
T&C's Apply, 18+
100% boost on first bet in play for new & existing players. Apply a 100% boost on a £10 bet or tier this down up to a 10% boost on a £100 bet. Max extra cash winnings is £100, wager must have evens+ price, UK and Ireland customers only, boost can be used each way, no Skrill or Neteller funds can be used.
Bet £20, £10 If Lose £10 No Full & Partial Visit
T&C's Apply, 18+
Register, deposit (with debit or credit card) and bet £20 or more at 4/5+. When that wager settles if it loses you will recieve a £10 bonus token that can be used on any markets in 7 days with cash winngs (bonus stake not given back).
Offer Unavailable £10 Yes No Visit
T&C's Apply, 18+
Min deposit £20. Matched sportsbook bonus up to max £20. 5x deposit + bonus wagering (in 10 days) to release bonus. Min odds 1.8 (4/5). £30 Casino bonus added within 24 hours of first sports bet settling & 40x wagering (in 2 days) to release casino bonus.
Acca Bonus up to £50 £10 No No Visit
T&C's Apply, 18+
New UK players who opt in nad deposit £10+ can recive an acca bet bonus equal to 10% the deposit amount up to £50. Bonus is valid 21 days can be applied to any3-selection+ acca (1/4+ each leg, 3/2+ total) and gives double odds with cash winnings. Bet through deposit amount once to withdraw all winnings.
Bet £10 Get £10 £10 No Full Visit
T&C's Apply, 18+
New registrations that fund their account initially with £10+ and bet £10 (in one wager) at 3/1+ odds will get a £10 free bet upon settlement of that bets, this must be used on a multiple bet with 3 or more selections and expires after 7 days.  Skrill, PaySafe, Neteller deposits excluded from this offer.
Up to £100 in Free Bets £5 Yes Full & Partial Visit
T&C's Apply, 18+
New Customer offer. Place 5 x £/€10 or more bets to receive £/€20 in free bets. Repeat up to 5 times to receive maximum £/€100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply
- - Yes Full Visit
T&C's Apply, 18+
£25 in Free Bets £5 Yes Full Visit
T&C's Apply, 18+
Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Free bet expires after 7 days. Payment method restrictions apply.
Bet £20 Get £20 £10 No No Visit
18+, first deposit only, T&Cs apply. Casino bonus: min. £10, max. £100. Bonus/free spins winnings wagering requirement: x35. Max. bonus bet: £5, can vary. Free sports bet: Minimum deposit and stake £20 (min odds 2.0). Credited after all qualifying bets settled.
£20 Risk Free Cash £5 Yes Full & Partial Visit
T&C's Apply, 18+
New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £/€20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £/€10 free bet when you place 5x bets of £/€10+. T&Cs apply.
£20 Welcome Free Bets £5 Yes Full & Partial Visit
T&C's Apply, 18+
New UK and Northern Ireland players (18+) who deposit (restrictions apply) and bet £10 or more at evens+ will receive a £10 free bet (qualifying bet must settle in 6 days).  The free token valid is 7 days open to any sports bets.  Also get £10 cash back on any £10 totepool bet if that also settles within 60 days.
£10 Insurance + £50 £10 No Full Visit
T&C's Apply, 18+
Create a new account, deposit (not Skrill) and bet £10 at Evens+ (if a multiple 1/4+ each pick), if the bet loses free bet stake back, expires after 14 days, maximum odds 4/1.
50% up to £75 £10 No No Visit
T&C's Apply, 18+
New customer 50% sports welcome bonus on deposits from £10 up to £75.  Rollover bonus and deposit 10x at evens+ to release as cash. Maximum £50 contributon in any one bet, expires in 30 days.
£5-75 Matched Free Bet £5 No No Visit
T&C's Apply, 18+
Register and deposit (method restrictions apply, £5 minimum) and bet £5+ on a 3+ selection multiple, each leg with odds of 1/2+ within 14 days of joining. Get a matched free bet up to £75 within a day of qualifying bet placement, valid 14 days, use a t 4/5+ odds.  Cash winnings free token stake not returned.
Bet £10 Get £10 £10 No Full Visit
T&C's Apply, 18+
Guaranteed £5 Casino Bonus and a £5 Free Sportsbook Bet if your first bet loses. New customers only. Qualifying bet must a single of £10 or more at odds of evens (2.0) or greater. Full T&C's apply.
50% up to £50 £10 No Full & Partial Visit
T&C's Apply, 18+
Register and deposit using credit or debit card with code MB50, minimum £10, to recieve a 50% bonus up to £50 (deposit £100 to get full amount). Wager the deposit + bonus amount 6x at 4/5+ odds in 30 days to withdraw.
Bet £10, £10 Free If Lose £10 No Full Visit
T&C's Apply, 18+
New UK customers who bet £10+ at Evens+ will get £10 free as a £5 free bet (use at odds below 25/1) and a £5 casino bonus (35x play-through, game contributions vary) if that first bet loses. Both £5 bonuses awarded in 48 hours of bet settlement and valid for 7 days from issue.
Up To £80 Offer €10 Yes No Visit
T&C's Apply, 18+
New Customers only. Up To Minimum £80GBP Equivalent. Euro Based Account. Bet €10 & get €10 back! Place your 10th bet & get the average of 1st  10 bets back, to €40 max. Bet €60 in first 4 weeks & get €12.50 back, can repeat 4 times.
Bet £10 Get £10 £10 No No Visit
T&C's Apply, 18+
Register, make a deposit (bank cards only) and place a £10+ bet at evens+ odds.  If that wager fails to win you will receive, within 48 hours, a £5 free bet (use at 1/2+ odds in 7 days) and a £5 casino bonus (35x rollover in 7 days, check terms for game contributions). 

Guide to Safe Betting and Gambling

guideThroughout this site I write about things with an assumption that you know what I’m talking about. Whether it be the different types of bet that you can place or information on why the sites I recommend are safe to bet with, there are times when it makes sense to avoid explaining everything in too much detail.

Not everyone however knows everything about betting and gambling, that’s where this section comes in. Here I’ll tell you about some of the more important phrases and facts that you should know regarding the world of gaming, gambling and betting. I won’t cover everything, but hopefully you’ll have more of an idea on some of the big stuff you need to consider if you give this page a read.

UK Gambling Commission Licences

licencedThe majority of gambling in the UK is regulated by the UK Gambling Commission. It’s main aim is to ensure that organised gambling across the United Kingdom is done in a legal and fair way. Gambling companies should do everything in an open and honest manner and children and vulnerable people should be protected as much as possible.

The Gambling Commission monitors its licensees to ensure that they’re obeying the laws set out by the Gambling Acts of 2005 and 2014. Essentially, any company that provides gambling services to the UK needs to have a gambling licence, which is issued by the non-departmental, independent public body known as the Gambling Commission.

There are principally three different types of licence that companies can apply for: A non-remote licence, a non-remote and remote licence or a remote licence. It all depends on what type of gambling operation that is being run. Bookmakers apply to receive one and are then vetted by the Gambling Commission to ensure that they are a trustworthy and above board operation.

The main thing I want to say here is that in the UK you really shouldn’t bet with a company that doesn’t have a UK Gambling Commission licence. The body was set-up to ensure that you and your money are safe, so it would be silly to bet with a company that hadn’t gone through the rigorous checks that those with licences have been through. That’s why I always make a point in my reviews to tell you each bookie’s licence reference number, if you click these it will take you to the licence page for that operator.

You can also check at the bottom of a betting site home page, they should display their licence details there.  An example from Coral is shown below, i you click it you can see Coral's licence page as an example.

coral licence

Gambling Laws In The UK

lawThere have been two main Gambling Acts passed in recent times. The 2005 Gambling Act was designed to control all types of gambling in the UK. The main objectives of the Act were to stop gambling being used as an illegal enterprise and to ensure that it’s done openly and honestly, which is where the Gambling Commission got their raison d’être from as it was formed as a result of the Act.

Perhaps more importantly as far as I’m concerned the Act regulated online gambling for the first time. It wasn’t exactly the Wild West before this, but the Act made things much clearer on what could and could not be done online and what different games should be classed as. Any gambling done via the internet, telephone or other technologies such as the television became known as ‘Remote Gambling’, hence the need for companies that operate online to have a remote gambling licence.

In 2014 updates to the 2005 Act were added in the form of the Gambling (Licensing & Advertising) Act. It provide clarity and consistency to the laws and regulations that govern remote gambling operators. The changes ensured that all companies offering gambling facilities to the UK are regulated, as opposed to the 15% or so that were being monitored before the Act was introduced.

The long and short of it is that these two Acts ensure that your money is safe and secure as long as you’re placing your bets with a company that has a UK Gambling Commission licence and is willing to obey the rules and regulations set out within the Acts. Another aspect of them is the regulation of advertising when it comes to gambling, something I’ll explain in more detail now.

Advertising Standards

18Gambling is something that grips people’s imagination and its emotive nature means that advertising it is a tricky subject. Since 2007 betting and gaming companies have been allowed to advertise their wares across all existing media, but there are some dos and dont's for them.

They can’t portray gambling behaviour in a socially irresponsible manner, for example. They also can’t attempt to deliberately appeal to people under the age of eighteen by having adverts with references to youth culture in them. They’re also not allowed to link gambling to sexual success or make out that those who gamble are sexually attractive; something that I disprove every time I place a bet in my underpants with crumbs in my beard. Finally, there can be no suggestion that gambling could be the solution to any financial problems you may have.

One of the Advertising Standards Agencies chief concerns is ensuring that adverts don’t mislead the consumer. Bookmakers will often talk about ‘free bets’, for example, so the ASA checks to make sure that this is a fair description of what’s on offer. If you ever head to a bookies and feel that they’re misleading you with something that they’ve offered in an advert then it’s the ASA who will chase that up not the Gambling Commission.

Complaining About A Bookmaker

rulesI only recommend bookies that I trust and have used myself, but every now and then something might go wrong and you’ll find yourself in a position where you’ll need to make a complaint. Normally bookmakers have their own process for dealing with such problems, in fact having a robust complaints procedure is part of their license conditions, and your first port of call should be to speak to the company directly. If they’ve got a licence then they’ve agreed to do everything possible to resolve your complaint without it needing to be escalated.

Explain the situation carefully, reference bet number and time references where applicable.  Use screenshot and any other information you have to help resolve your complaint.  Try to use email to make complaints as this will give you a log.  If using live chat copy your conversation to a word file and save this as your own log.

If the operator is unable to resolve your complaint or they don’t agree with you then you can to turn to the Independent Betting Adjudication Service, better known as IBAS. The important thing to note here is that IBAS won’t discuss your issue with you if you haven’t first tried to solve it with the bookie directly and come to an impasse. IBAS will look at your issue, explore the T&Cs of the bookmakers and then reach an agreement that is binding for all parties.

Responsible Gambling

At the end of the day gambling should be fun. For some, though, gambling can begin to become a problem and that’s why all decent licenced bookmakers promote the idea of responsible gambling. Responsible gambling means being sensible with the amount of time and money you invest in gambling and remaining in control at all times.

One of the ways that gambling companies can ensure that people are gambling responsibly is to limit the amount of money that can be deposited into their accounts within a certain time period. You can also limit this yourself within your account. There’s also a minimum age of eighteen for gambling legally in the UK. Bookmakers also offer Self Exclusion methods whereby you can be denied access to your account on a voluntary basis for a given length of time.