New Customer Offer: 888 Sport - Bet £10, Get £30 in Free Bets T&C's Apply, 18+

Online Bookmakers Compared

New Customer Offer
T&C's Apply, 18+
Min Deposit Live Streaming Cash Out Bet Now
Bet £10 Get £60 £5 Yes Full & Partial Bet Now
T&C's Apply, 18+
Register and deposit £10+ by debit or credit card in 7 days. Wager £10+ on any evens+ line and get 5x£10 free bets (cash winnings, no sake returned) for various sports markets and a £10 casino bonus (40x play through, game contributions vary) all valid 7 days.
Bet £10 Get £30 £10 Yes Full & Partial Bet Now
T&C's Apply, 18+
New customers only – Minimum deposit of £10 using deposit code 30f - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit method and withdrawal restrictions apply
Bet £5, £20 in Free Bets £5 Yes Full & Partial Bet Now
T&C's Apply, 18+
18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply.
Up To £100 in Bet Credits - Yes Full, Partial & Auto Bet Now
T&C's Apply, 18+
New Customers only. Up to £100 in Bet Credits. Sign up, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
Bet £10 Get £30 & 30 Spins £5 Yes Full Bet Now
T&C's Apply, 18+
Deposit (some eWallets not eligible) and bet £10+ in the sportsbok at single or cumlative odds of evens (2.0)+ to get a £30 free bet token within 48 hours of bet settlement valid for one week.  Also get 30 spins for selected casino games (1p/line all lines), 3 days to accept and then expire after 7 days, al winnings cash. New UK + Ireland customers, additional T&Cs apply.
Bet £20 Get £20 £10 Yes Full & Partial Bet Now
T&C's Apply, 18+
18+ New customers who deposit (minimum £5) and bet £1+ at 2/5 (1.4)+ odds (excluding horse racing) will recive a 100% free bet up to £20 maximum.  Expires after 30 days, cash winnings, stake not returned.  Visit Unibet for all T&C's.
£50 Matched Free Bet £1 Yes Full & Partial Bet Now
T&C's Apply, 18+
18+. New customers only. Promo code 'F50' required. Certain deposit methods excluded. Min £/€5 on win or each-way bet excluding Tote or pools = match max £/€50 free bet. Min odds 1/2 (1.5). Bet must be made within 14 days. Free bet valid for 4 days. Free bet stake not returned. Single bets only. Free bet cannot be used on certain markets. T&Cs apply.
£100 Matched Bonus £5 No Full & Partial Bet Now
T&C's Apply, 18+
New Customers only. Min. deposit £10 (no Skrill/Neteller). Bonus amount is 100% of deposit, up to £100. 1x deposit turnover (min. odds 3/5) for bonus receipt. 6x deposit and bonus turnover in 90 days for bonus release. Some bet types don’t contribute to turnover. Withdrawal before turnover results in bonus cancellation. Terms apply 18+
Bet £10 Get £10 £8 No Full Bet Now
UK mainland new customers can get a £10 matched free bet token (valid 30 days) if they deposit (restrictions apply) and bet £10+ within 14 days at 4/5 (1.8)+ minimum odds. See ComeOn for all terms.
£10 Free Bet £10 No Full Bet Now
Deposit (no Skrill, Paysafe or Neteller) and bet £10+ at evens+ (no handicap or each-way bets) within 14 days & recieve a £10 mathched bet token, expires after 30 days, UK mainland new customers only. See Mobilebet for all terms.
£30 Matched Free Bet £10 Yes Full Bet Now
T&C's Apply, 18+
18+ New customers from the UK and Ireland can claim a 100% mached free bet equal to their first deposit up to £30. Use credit, debit card or PayPal to qualify, deposit £10+ and bet through this amount at 3/4 (1.75)+ to release the free token, expires after 7 days, see Betway for more terms.
New Bonus Soon £5 Yes Full & Partial Bet Now
T&C's Apply, 18+
Bet £10 Get £30 £5 Yes Full & Partial Bet Now
T&C's Apply, 18+
New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.
£50 Deposit Bonus £10 No Full & Partial Bet Now
T&C's Apply, 18+
New UK players who join using promo-code WELCOME and deposit (Neteller/Skrill do not count) can claim a 50% bonus up to £50 (i.e. deposit £100 to claim max amount). Bet the deposit + bonus amount 6x in days at 3/5+ to relase the bonus and winnings into cash.
New UK Offer Soon £5 Yes Full & Partial Bet Now
T&C's Apply, 18+
£50 Matched Bonus £10 Yes No Bet Now
T&C's Apply, 18+
New customers only. Minimum deposit £/€10 – must play through once. 100% Maximum bonus £/€50 on first deposit only. 5x wagering at minimum odds of 1/2(1.5). Must be completed within 45 days of registering. T&Cs apply. 18+
100% Profit Boost £10 No No Bet Now
T&C's Apply, 18+
100% boost on first bet in play for new & existing players. Apply a 100% boost on a £10 bet or tier this down up to a 10% boost on a £100 bet. Max extra cash winnings is £100, wager must have evens+ price, UK and Ireland customers only, boost can be used each way, no Skrill or Neteller funds can be used.
Bet £10 Get £10 £10 No Full & Partial Bet Now
T&C's Apply, 18+
Register, deposit (with debit or credit card) and bet £10 or more at 4/5+. When that wager settles contact support and within a day you will recieve a 10% matched bonus token that can be used on any markets in 7 days with cash winngs (bonus stake not given back).
£100 Deposit Bonus £10 No No Bet Now
T&C's Apply, 18+
Enter code SN100 on deposit and claim a 50% bonus on your initial funding amount up to £100 (£20 minimum deposit, £200 to claim maximum bonus). Bonus valid 30 days, play though combined bonus & deposit amount 7x for withdrawal.
Dep £50 Play £125 £10 Yes No Bet Now
T&C's Apply, 18+
Min deposit £10. Matched sportsbook bonus up to max £50. 6x deposit + bonus wagering (in 10 days) to release bonus. Min odds 1.8 (4/5). £25 Casino bonus only credited if first deposit is £50 or more. Casino bonus added within 24 hours of first sports bet settling & 40x wagering (in 2 days) to release casino bonus.
Acca Bonus up to £50 £10 No No Bet Now
T&C's Apply, 18+
New UK players who opt in nad deposit £10+ can recive an acca bet bonus equal to 10% the deposit amount up to £50. Bonus is valid 21 days can be applied to any3-selection+ acca (1/4+ each leg, 3/2+ total) and gives double odds with cash winnings. Bet through deposit amount once to withdraw all winnings.
Bet £20 Get £20 £10 No Full Bet Now
T&C's Apply, 18+
New registrations that fund their account initially with £20+ and bet £20 (as one or many wagers) at 4/5+ odds will get a £20 free bet upon settlement of those bets that expires after 7 days.
Up to £100 in Free Bets £5 Yes Full & Partial Bet Now
T&C's Apply, 18+
New Customer offer. Place 5 x £/€10 or more bets to receive £/€20 in free bets. Repeat up to 5 times to receive maximum £/€100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply
- - Yes Full Bet Now
T&C's Apply, 18+
£25 in Free Bets £5 Yes Full Bet Now
T&C's Apply, 18+
Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Free bet expires after 7 days. Payment method restrictions apply.
Bet £20 Get £20 £10 No No Bet Now
T&C's Apply, 18+
Join Royal Panda, make a £20 or more deposit (except Neteller/Skrill) and bet through the amount at evens (2.0)+ to claim a £20 free bet that doesn't expire for 30 days. Payout in cash free token not returned.
Bet £10 Get £10 Free £5 No Full Bet Now
T&C's Apply, 18+
Register through this link, deposit £10+ and get a £10 bonus voucher code by email (3x play through. 1/2+ in 180 days). You must verify your ID before you can receive your bonus. See review for more details.
£20 Risk Free Cash £5 Yes Full & Partial Bet Now
T&C's Apply, 18+
New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £/€20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £/€10 free bet when you place 5x bets of £/€10+. T&Cs apply.
£20 Welcome Free Bets £5 Yes Full & Partial Bet Now
T&C's Apply, 18+
New UK and Northern Ireland players (18+) who deposit (restrictions apply) and bet £10 or more at evens+ will receive a £10 free bet (qualifying bet must settle in 6 days).  The free token valid is 7 days open to any sports bets.  Also get £10 cash back on any £10 totepool bet if that also settles within 60 days.
£10 Weekly Free Bet £10 No No Bet Now
T&C's Apply, 18+
New users who place 5 evens+ bets within 7 days of joining will get a £10 free bet (7 days, 6/1 max odds) plus the chance to earn a £10 free bet for every week there after they place 10 evens+ bets.  Offer continues for one year or until you miss a week.
£10 Risk Free + £50 £10 No Full Bet Now
T&C's Apply, 18+
Create a new account, deposit (not Skrill) and bet £10 at Evens+ (if a multiple 1/4+ each pick), if the bet loses free bet stake back, expires after 14 days, maximum odds 4/1.
50% up to £75 £10 No No Bet Now
T&C's Apply, 18+
New customer 50% sports welcome bonus on deposits from £10 up to £75.  Rollover bonus and deposit 10x at evens+ to release as cash. Maximum £50 contributon in any one bet, expires in 30 days.

Guide to Safe Betting and Gambling

guideThroughout this site I write about things with an assumption that you know what I’m talking about. Whether it be the different types of bet that you can place or information on why the sites I recommend are safe to bet with, there are times when it makes sense to avoid explaining everything in too much detail.

Not everyone however knows everything about betting and gambling, that’s where this section comes in. Here I’ll tell you about some of the more important phrases and facts that you should know regarding the world of gaming, gambling and betting. I won’t cover everything, but hopefully you’ll have more of an idea on some of the big stuff you need to consider if you give this page a read.

UK Gambling Commission Licences

licencedThe majority of gambling in the UK is regulated by the UK Gambling Commission. It’s main aim is to ensure that organised gambling across the United Kingdom is done in a legal and fair way. Gambling companies should do everything in an open and honest manner and children and vulnerable people should be protected as much as possible.

The Gambling Commission monitors its licensees to ensure that they’re obeying the laws set out by the Gambling Acts of 2005 and 2014. Essentially, any company that provides gambling services to the UK needs to have a gambling licence, which is issued by the non-departmental, independent public body known as the Gambling Commission.

There are principally three different types of licence that companies can apply for: A non-remote licence, a non-remote and remote licence or a remote licence. It all depends on what type of gambling operation that is being run. Bookmakers apply to receive one and are then vetted by the Gambling Commission to ensure that they are a trustworthy and above board operation.

The main thing I want to say here is that in the UK you really shouldn’t bet with a company that doesn’t have a UK Gambling Commission licence. The body was set-up to ensure that you and your money are safe, so it would be silly to bet with a company that hadn’t gone through the rigorous checks that those with licences have been through. That’s why I always make a point in my reviews to tell you each bookie’s licence reference number, if you click these it will take you to the licence page for that operator.

You can also check at the bottom of a betting site home page, they should display their licence details there.  An example from Coral is shown below, i you click it you can see Coral's licence page as an example.

coral licence

Gambling Laws In The UK

lawThere have been two main Gambling Acts passed in recent times. The 2005 Gambling Act was designed to control all types of gambling in the UK. The main objectives of the Act were to stop gambling being used as an illegal enterprise and to ensure that it’s done openly and honestly, which is where the Gambling Commission got their raison d’être from as it was formed as a result of the Act.

Perhaps more importantly as far as I’m concerned the Act regulated online gambling for the first time. It wasn’t exactly the Wild West before this, but the Act made things much clearer on what could and could not be done online and what different games should be classed as. Any gambling done via the internet, telephone or other technologies such as the television became known as ‘Remote Gambling’, hence the need for companies that operate online to have a remote gambling licence.

In 2014 updates to the 2005 Act were added in the form of the Gambling (Licensing & Advertising) Act. It provide clarity and consistency to the laws and regulations that govern remote gambling operators. The changes ensured that all companies offering gambling facilities to the UK are regulated, as opposed to the 15% or so that were being monitored before the Act was introduced.

The long and short of it is that these two Acts ensure that your money is safe and secure as long as you’re placing your bets with a company that has a UK Gambling Commission licence and is willing to obey the rules and regulations set out within the Acts. Another aspect of them is the regulation of advertising when it comes to gambling, something I’ll explain in more detail now.

Advertising Standards

18Gambling is something that grips people’s imagination and its emotive nature means that advertising it is a tricky subject. Since 2007 betting and gaming companies have been allowed to advertise their wares across all existing media, but there are some dos and dont's for them.

They can’t portray gambling behaviour in a socially irresponsible manner, for example. They also can’t attempt to deliberately appeal to people under the age of eighteen by having adverts with references to youth culture in them. They’re also not allowed to link gambling to sexual success or make out that those who gamble are sexually attractive; something that I disprove every time I place a bet in my underpants with crumbs in my beard. Finally, there can be no suggestion that gambling could be the solution to any financial problems you may have.

One of the Advertising Standards Agencies chief concerns is ensuring that adverts don’t mislead the consumer. Bookmakers will often talk about ‘free bets’, for example, so the ASA checks to make sure that this is a fair description of what’s on offer. If you ever head to a bookies and feel that they’re misleading you with something that they’ve offered in an advert then it’s the ASA who will chase that up not the Gambling Commission.

Complaining About A Bookmaker

rulesI only recommend bookies that I trust and have used myself, but every now and then something might go wrong and you’ll find yourself in a position where you’ll need to make a complaint. Normally bookmakers have their own process for dealing with such problems, in fact having a robust complaints procedure is part of their license conditions, and your first port of call should be to speak to the company directly. If they’ve got a licence then they’ve agreed to do everything possible to resolve your complaint without it needing to be escalated.

Explain the situation carefully, reference bet number and time references where applicable.  Use screenshot and any other information you have to help resolve your complaint.  Try to use email to make complaints as this will give you a log.  If using live chat copy your conversation to a word file and save this as your own log.

If the operator is unable to resolve your complaint or they don’t agree with you then you can to turn to the Independent Betting Adjudication Service, better known as IBAS. The important thing to note here is that IBAS won’t discuss your issue with you if you haven’t first tried to solve it with the bookie directly and come to an impasse. IBAS will look at your issue, explore the T&Cs of the bookmakers and then reach an agreement that is binding for all parties.

Responsible Gambling

At the end of the day gambling should be fun. For some, though, gambling can begin to become a problem and that’s why all decent licenced bookmakers promote the idea of responsible gambling. Responsible gambling means being sensible with the amount of time and money you invest in gambling and remaining in control at all times.

One of the ways that gambling companies can ensure that people are gambling responsibly is to limit the amount of money that can be deposited into their accounts within a certain time period. You can also limit this yourself within your account. There’s also a minimum age of eighteen for gambling legally in the UK. Bookmakers also offer Self Exclusion methods whereby you can be denied access to your account on a voluntary basis for a given length of time.