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Betfair Bookmaker Review

betfair home

Betfair is possibly the largest online bookmaker in the whole of the UK, which is saying something. With over a million active users and a weekly turnover of around £50 million, it’s fair to say that if you’re hoping to place a wager then you’re in good hands here.

Betfair may not have the best standard odds on the market but as a company it has numerous attributes that make up for it. Their mobile app is one of the best in the business and the website is also nice and clean to navigate.  Also including an exchange, a massive casino and a more It’s something of a ‘one stop shop’ when it comes to all of your gambling needs.

Welcome Offer - Up to £100 in Free Bets

New customers only. 18+. Terms & Conditions Apply.
New Customer offer. Place 5 x £/€10 or more bets to receive £/€20 in free bets. Repeat up to 5 times to receive maximum £/€100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply

Desktop Site

betfair desktop

I’m personally quite a big fan of the Betfair website. It’s got a distinctly clean homepage that is easy enough to navigate. It’s not overly populated like some bookies’ websites are and it responds quickly to your requests, taking you to pages that give you all of the info you need for any given event. You can navigate your way around firstly by sport and then by the specific even that you’re after.

On the downside there’s no search function, which means that if you’re hoping to logon quickly and stick a bet on just before a race starts or a match kicks-off then you’ll struggle. You’ll have to go through all of the various menus and sub-sections to get to where you need to be and that can be a bit of a pain if time is of the essence.

Mobile App

If the Desktop Site is good then the Mobile App is excellent. It is available on both iOS and Android devices and if you’ve got a mobile that has a high-definition screen then it really takes advantage of it. There’s very little that you can do online that you can’t do on the mobile app, with some things actually being enhanced by doing it through your phone. The main one of these is the cash out option. You can cash out online, of course, but the interface is nicer on the phone and it somehow seems more fun. One of my favourite betting apps.

Live Betting

betfair live

There are plenty of options for live betting, with the company’s in-play bets being one of their strongest suits. There’s a 50p minimum bet for live streaming where it’s available and where it’s not they do their best to make it an interesting interactive experience. In a live football match, for example, there’s an interface showing you which team is on the attack and who is in possession.

Alternatively you can view in-depth stats that are run by Opta, telling you things like the number of shots, the number of throw-ins and more. You can also specify the time period that you see those details over, such as the last five minutes, ten minutes and so on.

Live Streaming

The live streaming is integrated within the site on the betting page, meaning you don’t have to deal with a pop up window or go anywhere else to see what’s going on at the same time that you’re placing your bet. The most popular things to live stream are greyhound racing and horse racing, though other sports are sometimes available.

This includes things like tennis and even some football matches. There’s even a page where you can go and check out what’s scheduled to be shown live as far in advance as the next 30 days, which is handy.

Markets and Odds

Do you like betting on top-level football? If so you’ll find that Betfair offer 100s of different lines pre-match as well as many more opening up once the game gets underway. That’s a good example of the extensive nature of Betfair’s book with all major markets and top-tier sports.

If you’re hoping to bet on something that will increase your odds then Betfair is the place to go. They are known for their price rushes as well as enhanced odds on numerous markets on a daily basis. What helps Betfair to stand out from the price rushing market is the fact that their enhancements tend to be based on disparities between the exchange and fixed odds book. That means that it’s not merely the markets that are likely to grab the headlines that get rushed.

The one area where Betfair do tend to disappoint is with their raw basic odds. If all you’re betting on is a match result and you don’t manage to find a price boost or enhancement that tickles your fancy then the likelihood is that you’ll be able to get a better price at a different bookie.

Of course, the fact that Betfair’s exchange is so comprehensive means you can always bet between the two if one has got better odds than the other.


Here’s some info on the various deposit methods and any fees that you might incur if you use them:

  • Visa Debit: No fee (min deposit £5)
  • Visa Electron: No fee (min deposit £5)
  • Maestro: No fee (min deposit £5)
  • Mastercard Debit: No fee (min deposit £5)
  • Visa Credit: 1.5% (min deposit £5)
  • Mastercard: 1.5% (min deposit £5)
  • Paypal: 2% (min deposit £5, max £6000)
  • Paysafecard: 2.5% (min deposit £5, max £400)
  • Bank Transfer: No fee (min deposit £10)
  • Neteller: No fee (min deposit £12, max £32,500)
  • Skrill: No fee (min deposit £10, max £32,500)

Other Products

Betfair is something of an all-encompassing website with everything under one roof. As well as the Sportsbook and the Exchange there’s also a casino, a live casino that is slightly more exciting, online poker rooms, Exchange games, arcade games, Vegas style slot ‘machines’, a Macau-style online casino with a distinctly Eastern feel, bingo rooms, Pools betting that gives you the original football betting game with a modern twist and some virtual sports.

About Betfair

betfairBetfair has the honour of being the largest internet betting exchange in the world. It was founded in 2000 by two guys named Edward Wray and Andrew Black and has grown exponentially ever since.

Though it started exclusively as an exchange service but introduced a more traditional fixed-odds service in 2012 in order to ensure that the company could keep up with the other, more traditional bookmakers online. On the 2nd of February 2016 Betfair merged with Paddy Power to become the imaginatively named Paddy Power Betfair, though they are run as two entities.

The innovative nature of Betfair means that is has won a number of awards over the years. The Ernst and Young Emerging Entrepreneur of the Year award was given to Wray and Black, with the company itself award the Queen's Awards for Enterprise in 2003. They received a second Queen's Awards for Enterprise for international trade in 2008. When it comes to customer engagement they’re surprisingly chilled out. There’s limited interaction or pestering on their behalf and anything they do send you can be unsubscribed from easily enough.


When it comes to Betfair’s pros I genuinely think there are plenty. It’s one of the cleanest online bookies that gives you plenty of options and the cash out function on the mobile app is second to none. The online streaming is also good and when it’s not available the interactive sections are some of the most fun you’ll find. There are loads of good in-play options and the regular offers that Betfair give you will keep you coming back for more.


The major con of the Betfair site is that there’s no search function, limiting how quickly you can find your way to the specific bet you want to place. There are plenty of good betting options but it isn’t comprehensive. If you like to place slightly more random wagers then you might struggle to find them through Betfair. Whether the other features are enough to make up to those two things will really depend on how you like to approach your gambling sites.

Something else that can be problematic is the fact that their basic odds aren’t always great, as mentioned earlier. It’s not the end of the world but if you’re lumping big money on then it can make a huge difference.

License & Contact Details

There are a number of ways to contact Betfair, should you have a question for them. Their online chat is excellent and they’re normally quick to get in touch with you. Their also good at answering the phone, should you call them and they promise to get back to you within four hours if you drop them an email.

For those of a more social media inclination they have a Facebook and Twitter account where they’ll either answer your questions or else point you in the right direction. The support team is available from 7.30 in the morning until half past midnight seven days a week.

Betfair’s customer services department is based in the UK. If you need to write to them for whatever reason:

Address: Betfair Customer Service, Icon One, Lytton Way, Stevenage, Hertfordshire, SG1 1AG.

Licence: 39426

T&C's apply, 18+,