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Betfred Bookmaker Review

betfred homeBetfred are one of those rare things nowadays: An independent bookmaker. Not only that, but they’re actually one of the largest independent bookmakers out there, with a great online arm to their high street shops.

The company was set up by two brothers named Peter and, predictably enough, Fred. They opened their first shop in Salford in 1967 and at the time of writing they have more than 1500 shops across the country.

In this day and age you’d be disappointed with a bookmaker that doesn’t cover well-known sports such as tennis and American football, so it’s no surprise that you can bet on these with Betfred. There’s no question, though, that their main focus is on football and horse racing when it comes to UK based sports. They are the areas that you’ll find the most interesting odds and markets in as Betfred won the right to run the Tote with a £265 million bid in 2011.

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Desktop Site

betfred desktop

Personally I’m a big fan of Betfred’s main website. It’s simultaneously really busy with background pictures of different sports and yet is also nice and clean and easy to navigate. The background images give you a sense of being in on the action without taking over the whole site or making it confusing. There’s also a ‘quick links’ section at the top of the left-hand side of the page that can take you to all of the most popular things to bet on with just a click. Handy if it’s the next round of Champions League football or Wimbledon is on and you can’t be bothered searching through the site to find what you need.

A slight downside is the fact that they seem to have favoured their own quick links section over the ability for you to search the site for your own specific phrasing. That means that if you like a slightly more niche sport than most then you might have to dig around a bit before you can find it. The quick links are also quite horse-racing centric - not surprising given the fact that they run the Tote but not massively helpful if you’re not really a fan of the gee-gees.

Mobile App

When it comes to Betfred’s mobile app I have mixed feelings, to be honest. On the one hand it is reasonably clean and clear and I do like the ‘classic’ graphics they use for live football scores and so on. On the other hand, it could definitely be easier to navigate around for less common sports. Pressing the menu button gives you a list of other Betfred apps available before anything else - something the majority of people won’t care about.

There’s a search function but it’s only useful for your favourite horse name or team. Typing the name of a racecourse or a sport like American Football won’t give you any results. It feels like it’s nearly really good but is instead a bit frustrating and counter-intuitive. If you do a lot of your betting on your phone then that could be enough to put you off.

Live Betting

betfred live

There are loads of live betting opportunities, with football being the site’s specialisation. You’ll find weird and wonderful leagues on offer in the ‘in-play’ section, from Cyprus 1. Division through to Sweden Superettan Under-21 Sôdra league. You can also bet live on Tennis, basketball, cricket and pretty much any other sport that isn’t over too quickly to make it impossible for them to monitor it.

If you want to keep up with the action on a live bet and there’s no streaming option then there is a decent graphic that tells you everything you need to know. There’s a timer telling how much of the match has expired, a fake pitch with arrows telling you who is attacking and whether it’s dangerous as well as stats to inform you how many shots there have been, how many corners and so on.

Live Streaming

You can live stream a number of sports, with football and horse racing once again being amongst the most popular. You don’t always need to have placed a bet to do this, either; though you do need to be logged into your account and have real money in it. When it comes to the company’s coverage of greyhound racing and horse racing you need to place a minimum bet of £1 to be able to watch it live.

Markets and Odds

There is a reasonable range of sports to bet on with Betfred, though the depth of some of those markets leaves a lot to be desired to be honest. As well as the usual sports like football, rugby and tennis you can also find coverage for things such as formula one, MMA and bowls. They also normally cover major events such as TV shows and awards ceremonies such as the Oscars.

Nothing in betting is ever hard and fast so this could change at any moment, but a solid rule of thumb is to imagine that you’ll get more betting options per event with other bookmakers. That doesn’t mean that Betfred aren’t worth betting with, of course, with things such as their Double Delight / Hat-trick Heaven offering great value. But it is worth considering if you’re a fan of placing really specific bets on any given event.


When it comes to banking with Betfred there are a number of options available to you. None of the various methods have fees attached, though some do have different deposit minimums. Cards, PayPal and Skrill can all take a minimum deposit of £5, with Neteller upping that to £5.50. You can do a wire transfer from your bank but the minimum deposit that way is £85. One good thing about Betfred is the ability to deposit cash into your online account via a high street store. This will involve a minimum deposit of £10, though.

Other Betfred Products

Betfred have a number of other products available to you, including a casino, a bingo section, virtual sports and online poker. There’s also a live casino, should you wish to spend your time playing games like BlackJack, baccarat and Texas Hold’em poker with real dealers and players.

About Betfred

Founded by Fred and Peter Done in 1967, Betfred’s popularity has exploded since the turn of the millennium. In 2003 it had a turnover of £550 million but this became £3.5 billion by the following year. It is rumoured that Fred is a Manchester United fan. This is because the company has twice paid out on Manchester United winning the Premier League before the result was confirmed, with a another team actually going on to win it on both occasions.

Betfred became the first bookies to pay out before a result was guaranteed when they paid out on United winning the title in 1998, the year Arsenal won it by a point. In 2012 they paid out on the Red Devils winning it only for City to win on goal difference thanks to Sergio Aguero’s last-minute goal against QPR. Fred Done lost £1 million to Victor Chandler, a bookmaking competitor, when he bet that amount on United finishing above Chelsea.

Betfred love a bit of sponsorship, being the official partner of Wembley stadium, Tottenham Hotspur and three of the country’s main greyhound tracks. They also sponsor the World Snooker Championship in Sheffield and the Scottish League Cup (at the time of writing).


Betfred is known as ‘The bonus king’, such is the extent to which they’ll look to give you a bonus on losing bets. The Double Delight / Hat-trick Heaven really is a cracker on a market that plenty of people like betting on. If you’re a football fan then it’s worth using Betfred just for that. The fact that they are a traditional British bookie as well as the owners of the Tote means that their horse racing knowledge and markets are very impressive.


Neither the website nor the mobile app are the easiest in the world to navigate, though they’re both nice and clean to look at. The lack of depth to some of their markets could also be a bit of a letdown if you’re looking for in-depth options on some of the less popular sports or matches. It probably won’t be a deal breaker, but if you want loads of choice then Betfred might not be for you.

License & Contact Details

There are a number of methods you can use to contact Betfred, though, with live chat, email and Twitter all being popular.

The company’s UK licence reference number is 39544 and their address is Betfred Online, c/o The Spectrum, 56-58 Benson Road, Birchwood. WA3 7PQ. You can also email them via This email address is being protected from spambots. You need JavaScript enabled to view it. and This email address is being protected from spambots. You need JavaScript enabled to view it..

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