New Customer Offer: BetVictor - Bet £5, Get £30 T&C's Apply, 18+

Betsafe Bookmaker Review

betsafe home

Betsafe is actually a subsidiary member of the Betsson AB group, a Swedish company that controls a number of similar online betting operations. You may well have heard of them as they are the official betting partner of Manchester City; one of many things that they’ve done in an attempt to increase their name recognition in the UK in recent years.

In a crowded market Betsafe do numerous things to stand out from the their competitors. They’ve won awards for their customer service and they boast some of the fastest withdrawal times in the industry. That might not sound all that impressive, but when a big bet has just come in you want that money to hit your bank account as soon as possible!

Desktop Site

betsafe desktop

Given that they’re not one of the most well-known bookies on the market I was very impressed with their website when I first used it. It is a really slick site that responds quickly to requests and is targeted at an audience that knows about betting. The colour scheme could be slightly more exciting, with different shades of grey not exactly setting the heart aflutter.

Along the top there are links to the different areas covered by Betsafe, including their casino and poker. Underneath that there are links to live scores, the most popular betting topics and more. Down the lefthand side there are the traditional links to the events you’re likely to be most interested in as well as all the sports they cover. The main body of the sportsbook homepage has any live events on top of the most popular bets of the day.

Mobile App

The desktop site is impressive without being exceptional, whilst the app is everything you want from a mobile betting company. The red, black and grey colour scheme works much better on the app than it does on the main site; not bad at all when you consider that I think it works quite well on the main site. Unlike with a lot of betting company’s mobile apps, Betsafe’s isn’t just a miniaturised version of the desktop site. Instead it’s much more interesting, with an entirely different layout.

A menu reveals a list that will take you to the sports lobby, a live betting section, upcoming events, the top 25 bets that their customers are placing and any events that you’ve labelled as your own favourites. You can also have a look at all markets covered in that menu or perform a search. In the lobby you’ll see a selected match at the top with nice graphics, top events and markets starting soon.

Live Betting

betsafe live

Volleyball, basketball, tennis, rugby union, football and more are all covered live by Betsafe. Their interface for live betting is excellent on both the main site and their mobile app. I was also pleasantly surprised by the amount of lines available on pretty much all live events covered.

Live Streaming

There are some events streamed through the Betsafe website but they’re sporadic and inconsistent. There doesn’t appear to be a huge amount of rhyme or reason to the whole thing but you’ll know when you’ll be able to watch something as there’ll be a small TV icon in their live betting section.

Markets and Odds

There is a decent depth to the markets on offer from Betsafe. The most lines full stop will be found on the football, with more than 15,000 bets available as I write this. There are plenty of sorts covered including some that not all cover. The likes of handball, mixed martial arts, Aussie Rules and even winter sports are covered. Surprisingly one major absence is racing, both greyhound and horse. Neither are covered.

Betsafe’s odds are reasonably good on the football, but you’ll find better odds on most other markets with different bookmakers. I’m a big fan of having a number of different bookies in your list to have a look at so you can make sure you’re getting the very best out of your money. Betsafe are definitely worth bearing in mind.


You can deposit money into your account with credit and debit cards, entropay, Neteller, Skrill, PaySafeCards, Trustly and also bank transfer. Betsafe don’t charge fees but the provider might, so bear that in mind. The minimum deposit is £10 and that’s the same over most deposit methods.

Other Products

As is the base with most bookmakers nowadays, Betsafe are about more than just their sportsbook. There’s also a traditional style casino, a live casino, poker and virtual sports. It’s not quite a one-stop-shop but it’s not fair off.

About Betsafe

betsafeBetsafe launched in 2006 and has nearly half a million customers from more than 100 different countries. They are considered to be one of the top 50 online betting companies for customer service, which is no mean feat in a business where every slight thing in your favour can win you customers.

Betsafe’s parent company Betsson AB can actually trace its roots back to 1963 when AB Restaurang Rouletter was formed. It was later changed to Cherryföretagen AB and supplied Swedish restaurants with slot machines. They bought into Bettson in 2003 and changed their name to match that in 2006, the same year that Betsafe opened. You see? It all ties together!


The website is really good and the app is even better. If you’re someone who likes to do a lot of betting then you’ll really appreciate both, especially the in-play betting interface which is very nice indeed. The market depth is also really impressive for a company that doesn’t have the name recognition of some of the bigger bookies in the game.


The live streaming could be explained better. There’s not much rhyme or reason to when events are going to be covered and when they’re not. It’s totally understandable that not all bookies can offer live streaming but if you’re going to cover some things then at least make them easy to find. It’s also slightly disappointing that they don’t cover horse or greyhound racing.

License & Contact Details

Betsafe’s customer support is available 24 hours a day 7 days a week. You can get hold of them on live chat or over the phone. The one thing I would say about the live chat is that how easy it is to get hold of a member of the team depends on when you try to talk to them. I’ve been on in the middle of the day and got someone straight away yet at about 10pm it took a good five minutes or so to get a reply.

Betsafe have got a Twitter account that they’re reasonably active on, including responding to customer queries. They mostly use it to tweet out decent bets and offers if that sort of thing interests you. It’s a pretty similar story on their Facebook page, though there’s more interaction between punters on there than with the company itself.  

Betsafe’s website is operated by BML Group Ltd, a company based in Malta. The parent company of Betsson AB is based in Sweden. Most importantly of all, though, they have a UK Gambling Commission licence, issued to BML Group with the licence number 39579.

Betsafe principal address is as follows: Experience Centre,Ta'Xbiex Seafront,TA’XBIEX,XBX1027,Malta.

T&C's apply, 18+,