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Black Type Bookmaker Review

black type home page screenshotSometimes a new bookmaker comes onto the market and it won’t take you long to realise that they don’t offer anything particularly new or exciting. They’ll likely use the same skin as other bookies, be powered by the same software and even have odds that are pretty much identical. There’s nothing wrong with that, of course. If something has a winning formula then there’s no real reason to go against that. Yet for those of us that like to experience something new and different, it can feel a little bit disappointing. The sense that you’ve seen it all before can leave you feeling underwhelmed, crying out for a company that wants to be a bit different, to try something that we haven’t seen before.

That’s the feeling that you get with Black Type, which is a new online bookmaker that is based in London and hit the scene for the first time back in 2016. Don’t misunderstand me, they’re not Johnny-come-lately types who are winging it as they go along. Their site is powered by the ever-popular FSB Technology platform, meaning that it was fully stocked and ready to go from the moment the company launched. It’s just that the way they go about their business is a little different to what you might have experienced with some of the countless other new bookmakers that have sprung up in recent times. I’ll explain why here, as well as look at the sort of things you can expect to experience if you open up a Black Type account.

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Desktop Site

black type example of desktop view

When it comes to the main site of Black Type, FSB Technology have done something pretty special. They’ve managed to come up with a site that has plenty of information on every page, yet that still looks clean and unfussy. As you’ll know if you’ve read any of my other reviews, I’m a big fan of betting sites that a uncluttered. I’d be lying if I said that that’s how Black Type appears, yet the manner in which they’ve chosen to lay out all of the different things they’ve put on every page makes it seem as though it is. Perhaps the colour scheme has something to do with that, given that the black, white and grey option that they’ve gone for makes everything seem really bold and well-spaced.

When you load up the landing page, the first thing you’ll be greeted by is a big advert across the top telling you the latest deals you can take advantage of. After that you’ll find any major events that are due to take place that day, with Premier League and Champions League football taking priority unless it’s time for international football. That’s followed with any In-Play events then any major horse races. You’ll find a banner across the very top of the page linking to all of the major sports you’re likely to want to bet on, with a dropdown box offering every single sport the company covers. I can’t emphasise this enough, but it really doesn’t look as busy as it sounds. All told, I’m a big fan.

Black Type Mobile App

black type mobile viewThe first bit of good news is that Black Type actually do have an app, which is a marked improvement over some of the other new companies on the market that simply don’t bother. I’d be lying if I said that it was lightning fast, but neither do you have to wait for ages for pages to load or anything like that. It’s really easy to navigate, with tabs at the bottom of the screen for In-Play events and football - presumably markets that the company found were the most popular and searched for. Alternatively, there’s a Menu button at the bottom that will present you with every single sport that they cover. The colour scheme is still the same as the main site, meaning that everything remains blessedly uncluttered in appearance.

If you’d rather not use the app or you don’t like its layout then fear not; Black Type have an optimised website that you can reach through your mobile device’s browser and it’s probably closer in appearance and style to the main site. The same colour scheme is still there, as is the main page layout including the advertising banner. At the bottom you’ll find quick links to football and horse racing, as well as your bet slip and any In-Play events. There’s also the same Menu button as in the app, should there be a specific sport you want to bet on. Neither the main site nor the app offer. Search function, but they both operate fine without one.

Live Betting

black type live betting screenshot

Whether you want to look at the app on your mobile, your mobile browser or the main desktop site, Black Type have an excellent In-Play offering. You can get to it easily thanks to the quick links on every platform, then once you have you’ll find any live events split up into tabs according to the sport.

Each match then allows you to bet on the winner and tell you how many more markets there are on the event’s specific page. Further down you’ll see a list of upcoming events, too. It’s really well done and delightfully simple to navigate.

Live Streaming

At the time of writing there’s no Live Streaming available through Black Type, though that’s not unusual for such a relatively young bookmaker. One thing that’s quite surprising is that they haven’t opted for graphics on their In-Play event pages that tell you what’s going on as the match unfolds.

Instead you get a simple scoreboard, informing you of things like how many corners each team has won in football, the number of yellow and red cards and so on. It’s not ideal, but it gives you a feeling for how things are going.

Markets, Odds and Features

When it comes to the depth of the market, Black Type cover all of the major sports but don’t veer too far off that track. You’ll get everything you’re like to want to have a wager on if you’re a mainstream bettor, such as football, tennis, golf, horse racing, greyhound racing and cricket, but if you’re interests are a little off-piste then you might well be disappointed. Even when they do cover some rarer sports like American football, the bets you can place tend to be on the biggest field such as who will win the Superbowl. In other words, don’t head to Black Type expecting to be able to have a flutter on a game of tennis in the Russian Southern District’s Under-18 division.

The good news is that the the odds on the event that you want to bet on when you do find it will be very competitive indeed. I checked across a good number of different sports and Black Type’s odds were either the best or equal with the best from a host of other bookmakers. In that regard, therefore, they’re well worth checking out before you place your wagers. Even when they didn’t have the best odds, we’re not talking about the sort of difference that will make a huge difference unless you’re looking to bet with tens of thousands of pounds.

Banking

If there’s one area that Black Type can look at as one to improve then it’s surely the banking options given to customers. At the time of writing the only methods that they allow are via debit and credit cards, although the minimum deposit is relatively low at £10.

They also don’t put massive restrictions on how much you can withdraw, which is good for those of you that tend to win regularly.

Other Products

There are plenty of regular offers that people can get excited about available through Black Type, including the likes of Best Odds Guaranteed and a Free Bet Club. In terms of alternative products to the Sportsbook, the only one at the moment is the Casino.

You can play electronic versions of all of your favourite table games, as well as video poker and the latests and greatest slots. There are no live games at present, though that might change in the future if there’s a demand for it.

About Black Type

black typeFSB Technology isn’t just the company that has provided Black Type with its software platform but is also the operator of the site and the ones that hold the Gambling Commission licence, along with other sites such as  Mintbet. Some of the folk involved with FSB Tech used to work for Betfair, which perhaps explains how a company that is relatively new on the market has been able to know exactly what to do to make themselves appealing to bettors en masse. The site is owned by Black Type Services Limited.

The interesting thing about Black Type is that, unlike other sites that have sister bookies running on the same platform and all look quite similar, they’ve chosen to do something quite different in terms of set-up and look. This is a site that has focussed on making it easier for the user at the front-end as well as competitive when it comes to pricing. They want you to feel as though you’re getting the best odds, the best user-experience and the most traditional type of interaction that it’s possible to get with an online bookmaker.

Pros

The desktop site is an absolute pleasure to use, letting you find the bets that you want to place in about half the time that it would take with a bookmaker that’s opted for a much busier look to its homepage. The fact that the odds are amongst the best out there also gets a big ‘tick’ from me, with their In-Play betting platform also being excellent

Cons

No question that the banking options need to be improved as the company grows and develops. That’ll be a big one for some people, as will the relative lack of market depth be for others. The fact that you can’t Live Stream anything is disappointing, but you should never allow that to determine whether you use a bookie or not.

Licence & Contact Details

black type contact details

As far as I’ve been able to tell with my dealings with Black Type, there’s no Live Chat function on the website. If you click on the ‘Contact Us’ section then you’re presented with their email address and there’s not a phone number in sight. How much that matters to you will depend on how much you like to contact companies in order to complain or discuss things with them, though I must say I haven’t had the call to do so with Black Type as of yet.

In this day and age of social media, I’m always surprised when a company doesn’t use it to its benefit. Yet that’s what you’ll find when it comes to Black Type. There’s no Facebook account that I can find, whist the Twitter account is used mainly to post offers and odds as well as sports news rather than to interact with customers. Perhaps that’ll change in the future, but for now it’s a bit of a shame.

Black Type Services Limited are based in London, as are FSB Technology. It’s the latter company that has the Gambling Licence for the site, which has the number 022201. Should you wish to write to Black Type, here’s where you can reach them:

Black Type Address: Black Type Services Limited, 3 Queen Street, London, England, W1J 5PA

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