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Boylesports Bookmaker Review

boyle home

Boylesports is a well known Irish brand, with the bookmaker being one of the biggest and most popular high-street betting companies on the Emerald Isle. The online service is available to everyone, however, and they’re very much a bookie that you should have on your roster if you want my opinion. Their odds are competitive and they have an impressive market depth, particularly with some areas not covered by English-centric competitors.

Their lack of name recognition in most of the UK shouldn’t put you off. They deserve to be better known and their reputation in Ireland has been hard won. They also made themselves known to British punters via sponsorship deals with Sunderland from 2007 until 2011 and Aston Villa for the 2008-2009 season. Non-football fans might recognise the company from their sponsorship of races at the likes of Cheltenham and Newmarket. Even if you know nothing about them, I’ll teach you some stuff here.

Welcome Offer - £25 Free Bet Bundle

Welcome offer for new customers only. 18+. Terms & Conditions Apply.

The welcome offer promised by Boylesports is great for regualr punters.  In total you can claim up to 5 x £5 Free Bets in this package.

If you are in Ireland you can calim a Bet £10 get £30 offer instead through the same button below.

How To Claim

To claim the offer join, deposit and place your first bet of £10 or over at odds, including the combined odds of multiple bets, of over 1/2 (1.50).  For this you will get a £5 free bet the same day which is not restricted and is valid for seven days.

If you then place a further three bets, at odds of 1/2+, you will get a 50% average stake matched free bet up to £5.  You can claim this up to four times over 12 bets making the total package worth £25.

What Deposit Methods Are Valid For The Free Bet?

With the exception of things like Moneybookers and Neteller, you can deposit your money by any of the usual methods. That includes credit and debit card transactions or bank transfer, for example.

How The Free Bet Works

The free bets are applied as five £5 tokens. You’ll get your first token within six hours of the qualifying bet being settled. They last for seven days, you need to use them in their entirety and you won’t get your stake back with any winnings.

Regular Boylesports Promotions

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Boylesports have a got a few decent offers that run regularly. Their Fair Play Moneyback deal is one that will interest you if you’ve put a bet on a horse, been feeling confident about your chances of winning big and then found out that the horse didn’t run in the end anyway. Place a bet on any UK and Irish horse race and if your horse doesn’t start the race then you’ll get up to £100 of your stake back on a win or the win part of an each way bet. The money gets returned to you as a free bet token and you’ll have seven days to use it.

If you’re not really a horse racing fan then the Acca Insurance may be up your alley. Place a five fold or more accumulator on the football and if you get let down by just one leg then you’ll get your stake of up to £25 back as a free bet. The offer isn’t valid on in-play bets, only on pre-match wagers that are specifically on the football. The other thing to note is that each leg must have minimum odds of 1/3 and the minimum stake is £5.

Desktop Site

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The Boylesports website is quite nice, I think. It follows the company’s branding of using blue, white and red as their colour scheme. It’s not the fastest site I’ve ever used, taking a little bit of time to load everything up when you click from one page to the next, but it’s perfectly adequate. There are links to all of the major sections of the website across the top, giving easy access to the likes of the sportsbook  and casinos.

Down the lefthand side of the site are quick links to all of the biggest competitions, such as the Champions League and Premier League, as well as to the numerous sports that they cover. The far right offers ‘Hot Events’, whilst the main bulk is taken up by in-play events as well the horse races that are off next and the most popular sports bets. It may be a little ‘busy’ for some, with a lot of information displayed in a manner that might not be too clear if you don’t like the colours.

Mobile App

If the website is a little bit too ‘busy’ for you then I’d definitely suggest that you give the app a go. It follows the same colour scheme and stylistic choice of the website but it looks much nice in a smaller space. A dropdown menu on the upper left of the app gives you a link to all that you might need. Things are separated out firstly into Popular Sports, giving you easy access to everything, and then every sport that they cover.

Along the bottom of the app there’s a row of icons for things like Promotions and the latest News. Within each sport they’ve tried to jazz things up as much as possible, doing things like displaying the jockey’s colours within a horse race and offering a football pitch graphic for those of you that like to bet on the match. There’s also links to the live streaming section where available. All in all I think the website is fine but the app is really very good.

Live Betting

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There’s barely a bookie left in the industry that doesn’t offer live betting. It’s so all-encompassing nowadays that it’s difficult to remember what people used to bet on before it was a thing. Consequently Boylesports do their best to ensure that it’s easy to get to the in-play section of their website, giving links in numerous places on their homepage and allowing live matches to take up one whole section of the main page.

You can bet live on any sport that lends itself to the medium, with the events separated into their different sports on the main in-play betting page to help you get where you need to go easily. Within each event you’ll find plenty of lines available if possible, high profile football matches and like offering the most.

Live Streaming

You can bet on UK and Irish races as long as you’ve staked a pound or more on the race you want to watch. After that the live streaming options are somewhat limited through Boylesports, though they do have a little television symbol next to every single event to let you know if it’s live on the likes of Sky Sports or BTSport.

Markets and Odds

Given their location it’s no surprise that Boylesports concentrate on the UK market whilst maintaining a strongly Irish feel. They lean towards football and horse racing when it comes to their in-built favouritism, but you’ll obviously be able to bet on the likes of GAA football and hurling. Unlike a lot of their competitors they also let you bet on special events such as entertainment and politics. Fancy having a punt at who is going to win Sports Personality of the Year? You can do that here.

When it comes to their odds it really depends what you’re hoping to bet on. Unsurprisingly they’re very competitive when it comes to UK and Irish horse racing as well as football, whilst more unusual offerings like MMA. Occasionally you might find a price boost or other promotion that gives you really good value for money, but otherwise you’ll find their odds competitive but not market leading on most sports.

Banking

There’s barely a deposit method you can’t use with Boylesports. Credit and debit cards, bank transfers, cheques, Skrill, Neteller and PayPal are all valid. You can also use the likes of PaySafeCards, EuTeller, InstaBank, InstaDebit and BOKU. Should you be in the Republic of Ireland or over there visiting then you can even pay money in through one of their on-street shops. On top of that, you won’t pay a fee for your deposits, which is nice.

Other Products

Boylesports would ideally like to be a one-stop shop for all of your betting needs. That’s why on top of a sportsbook they also have a casino, a Vegas style casino complete with slot machines, virtual games, a lottery section, bingo games and online poker. In short, there’s not much you’ll want to bet on that they don’t cover.

About Boylesports

boylesportsIn 1989 John Boyle lost his job delivering bread. Rather than continue down the same industry he decided to try and raise some dough another way (I’m not even sorry for that one). That was when he chose to set up a bookmakers and over the following years it grew exponentially. By 2004 the chain had over 77 stores to its name and it didn’t stop there. In 2011 Celtic Bookmakers were looking to close more than 17 shops so Boylesports bought them, doing the same later that year with some William Hill shops.

The HQ of Boylesports is located in Dundalk, up near the border with Northern Ireland. They employ more than 1700 people on the Emerald Isle, also having a marketing operations centre in Gibraltar that opened in 2015. There are more than 200 shops across Ireland and the online operation has customers from all over the world, meaning the one-time bread seller made the right choice when he lost his job and chose not to loaf around.

Pros

There’s plenty to like about Boylesports in my opinion. I’m a fan of the app, finding it easy to use and quick to respond to my requests. I also like the graphics that it uses for each sport to jazz things up a bit. There are little touches such as the head-to-head info that they give you if it’s available that make a real difference to my betting choices.

Cons

That they only stream racing is a bit rubbish, even if it is totally understandable. The website also won’t be to everyone’s tastes, given that the colour scheme means that information can look a little bit crowded and overwhelming when viewed all at the same time. That does feel a bit like nitpicking, however, with more to recommend it than not.

License & Contact Details

I was really impressed with Boylesports customer service. I connected with someone on live chat pretty much immediately; none of this queueing nonsense that I’ve had to do with other bookies. Both the live chat and telephone service is available 24/7, with email support there as a backup if needed.

The company’s Twitter account tends to tweet about the most important or interesting sporting events of the day, rather than interact with customers. They do run competitions through it on a regular basis, though, so it’s worth following for that. The same is true of their Facebook page, though they do tend to interact with punters a little bit more on there.

Based in Dundalk with offices in Malta, Boylesports is a company that is regulated by the UK Gambling Commission and licensed by the government of Gibraltar, so you know you’re safe betting with them. If you’re interested in such things then I can tell you that their licence number is 39469. If you’re the sort of person that likes to send snail mail rather than contact companies via more modern methods such as live chat or email then you’ll want to know their address: Boylesports, Finnabair Industrial Park, Dundalk,  Co. Louth, Ireland.