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Ladbrokes Bookmaker Review

ladbrokes home

Arguably one of the best-known and most established bookmakers in the land, Ladbrokes was established in 1886 - though not initially as a bookies. In its first iteration the company was as a commission agent for horses that had been trained at the famous Ladbroke Hall in Worcestershire. In 1902 the company moved to London and took on the name formally as a joke because they were ‘broke lads’.

The company grew in size and strength over the years to the extent that it now has over 2500 brick and mortar shops in Europe. They were one of the first of the ‘traditional’ bookmakers to develop an online operation, launching theirs in 1998. They have a massive sportsbook and often offer solid promotions. They also have an excellent in-play betting mode and their live streaming is good enough to compete with the most popular sites around.

Welcome Offer - Bet £5 Get £20 (4 x £5 Free Bets)

Welcome offer for new customers only. 18+. Terms & Conditions Apply.

Ladbrokes’ welcome offer is a pretty respectable 400% free from just a £5 deposit and bet (excluding Skrill, Paysafe and Neteller deposits). All you need to do is to open a new account with the code B5G20 and deposit anywhere from £5 upwards, bet the amount and you’ll receive a £20 in free bets.

How To Claim

The key here is to remember to enter the code B5G20 when you’re on the Ladbrokes new account registration page. Deposit over £5 and bet this (within 14 days) on anything you like with odds of more an 1/2 (1.5).  You will then be awarded £20 in the form of four £5 free bet tokens.

What Deposit Methods Are Valid For The Free Bet?

Firstly, your deposit must be made online to qualify. You can deposit money into your account in a Ladbrokes shop but if you do that you won’t get the welcome offer. You’ll also miss out on the offer if you deposit money via Skrill, Neteller or PaySafe.

How The Free Bet Works

So you’ve opened an account, made a deposit of £5 or more and then placed your first bet with odds of 1/2 (1.50) or greater. What next? Well, you will immediately get your 4x £5 tokens, these can be bet on whatever single line wagers you want with no minimum or maximum odds.  Free bets are valid for 7 days/

The only thing you need to know is that your stake won’t be returned with any winnings from the free bet token but the winnings themselves are cash.

Regular Ladbrokes Promotions

ladbrokes promo

There are three main offers that are running regularly that I think you should know about. The first is their Best Odds Guaranteed Plus promotion. The situation with that is that if you place a bet on a UK or Irish horse race and the starting price ends up being higher than the one you took then Ladbrokes will not only pay out at the higher price but they’ll also boost it further. As an example, if you backed a horse at 6/4 and the SP was 2/1 then they’ll pay you out at 9/4 up to a maximum stake of £200.

The next promotion is a decent one for any football fans out there. Edit My Acca does exactly what it says on the tin. If you place a football accumulator and change your mind about some of the legs then you can take them off your slip and replace them. Technically you actually replace your entire existing bet with the new replacements, but you get the idea.

The final one isn’t a specific deal but rather a regularly changing one. Ladbrokes offer a host of daily price boosts that change, as the name suggests, on a daily basis. There’s a section of the website that tells you what the current offers are as well as what the upcoming deals will be.

Desktop Site

ladbrokes desktop

The homepage has quick links to all of the usual places you’d want to go, from the sportsbook through to the casino. Within the sportsbook itself there are then more links to all of the main sports. Taking up a big section of the page is a colourful link to all of the main deals and promotions that Ladbrokes run. There’s also the in-play bets of the moment, the horse races that are next off any of the most interesting bets of the day.

If you want my honest opinion about the main site it’s just fine. Nothing more, nothing less. It’s actually a very good reflection of Ladbrokes as a company; quite classic and traditional with a few bells and whistles to add a bit of excitement to the whole thing. There’s no search function, which is a bit annoying, but otherwise it’s just a pretty standard website that does what you want and not much more.

Mobile App

The Ladbrokes mobile app is much the same as the website. There’s not a lot wrong with it but it’s just a bit boring. The layout is like a mini version of the website including the same links and the same colour scheme. There aren’t any fancy graphics or anything slowing the app down, meaning it’s nice and responsive and quick to do what you want it to. Sadly it also means it lacks the excitement of apps made by the company’s competitors.

Given that the company entered the online betting world as long ago as 1998 and that it is one of the biggest and most respected bookies around you’d think that they’d have done a bit more with their app. It’s genuinely perfectly fine and will get the job done, but that’s the sum total of it. Given that a huge amount of people like to bet through their mobiles nowadays I was really hoping it would do a bit more.

Live Betting

ladbrokes live

Ladbrokes’ live betting is where the company really excels, in my opinion. Bet365 are market leaders on this front but Ladbrokes gives them a run for their money. You’ll find a very impressive array of betting lines here, with statistics and live scores letting you know exactly what’s going on.

Once again the interface itself isn’t amazing to look at, but it’s in keeping with the rest of the site so that’s not really a surprise. It’s perfectly functional, though, and at the end of the day that’s the most important thing with a betting website. One thing that is very good about it is that you can sort the live events Ladbrokes are covering by things such whether or not it’s streaming live - a nice touch for those that like to bet on something that they can watch.

Live Streaming

Though mainly targeting football and horse racing, Ladbrokes live stream a number of different sports that will excite those of you that like to watch a random sport or two. You can tell which events are being streamed live because there’s a little TV symbol by it. You’ll then be able to watch it as long as you’ve either got a positive balance or you’ve placed a bet in the previous day.

Markets and Odds

The funny thing is that these two things are intertwined and you might like one but not the other. When it comes to the number of betting markets on offer then you’re going to struggle to do better than Ladbrokes - their sportsbook is huge. On the flip side of that, they don’t always have the best odds around. The simple fact is that they’re a huge bookies and they don’t need to chase customers by promising the best odds in the whole world, so they don’t bother.

Banking

You won’t pay a fee no matter which deposit method you use, though there is a different minimum deposit amount that you’ll have to obey to put money into your account. Debit and credit cards have a minimum amount of £5, whilst PayPal, Skrill, Neteller, bank transfer and Entropay are all £10. If you want to deposit money into your account in store then you can do so from £1.

Other Ladbrokes Products

It’s not just Ladbrokes’ sportsbook that is impressive. There are slot games, bingo, live poker, virtual sports and more to choose from. As is the case with any self-respecting bookie, you can use a casino and a live casino, too. There’s a lottery section to the site and an Exchange, too.

About Ladbrokes

ladbrokesLadbrokes are up there with William Hill as one of the best-known of the ‘traditional’ bookmakers in the UK. Long before the new wave of online-based bookies came along and stole the headlines and the name recognition, they were to be found on high streets up and down the land as a brick and mortar location to go and place a bet. The company was originally founded as a commission agents before Arthur Bendir came on board and changed its direction.

To begin with Ladbrokes catered almost exclusively to the British upper classes, targeting members of gentlemen’s clubs in Central London. After the Second World War their fortunes began to decline and the company was eventually bought out by Mark Stein and his nephew Cyril. The timed their purchase perfectly, with the 1961 Betting and Gaming Act seeing the legalisation of betting shops and Stein became the first bookie to introduce fixed odds betting for football.

Pros

For me the biggest positive about Ladbrokes is their size, longevity and name recognition. They have strong odds and a great betting market, especially when it comes to football, but the fact that they are such a tried and trusted bookmakers in an ever-expanding market can only be a good thing. Their in-play betting and live streaming is also a real plus point and should attract plenty of customers who want reliability on that front.

Cons

The website and app are real down points for me. I don’t love either of them and I honestly expected more from a company with Ladbrokes’ reputation and standing in the industry. You might love the pared back approach and think that it’s exactly what you want from an online bookmaker and that would be totally fair. It’s not for me, though, and I would be more inclined to use their services more often than I do if they made these things more exciting and interesting to use.

License & Contact Details

Ladbrokes hold both a UK and a Gibraltar gambling license. That means that their operations come under the guidelines of the UK gambling commission, meaning that they’re one of the safest companies to bet with. If you’re interested then I’ll tell you that their UK licence reference number is 1611.  

Ladbrokes’ customer services is really good. Their staff knows what it’s talking about and you can get hold of them 24/7 by live chat, phone and email. They are on Twitter but the one thing I will say about that is that it’s a little confusing which account you should tweet. Their main Twitter account just sends messages about odds, deals and bets that you can place.

There are a number of other accounts covering each of the different areas of their business, including a casino account and a politics one. There’s also a customer care account and that’s the one that you should contact if you’ve got a question or a query. It’s great that they’re so keen to diversify their social media team but if you only have a passing interest in Twitter it might be confusing!

Of course the company also has a traditional address that you can contact them on if the likes of live chat and Facebook is all too much for you. It’s: Ladbrokes Customer Support, Imperial House, Imperial Drive, Rayners Lane, Harrow, Middlesex, HA2 7JW.