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William Hill Bookmaker Review

wh homeWilliam Hill is arguably one of the best-known bookmakers in the game. So much so, in fact, that the company’s tagline is that it is ‘the home of betting’. The original William Hill actually has something of a chequered past. Born in Birmingham and making his money as an illegal bookie when posted in Ireland with the Royal Irish Constabulary Reserve Force, he later set-up an illicit gambling den in London. His betting operation became more and more legitimate as the years passed until he eventually opened a high street shop in 1966.

The company has changed hands numerous times since he passed away in 1970 and over the past decade or so it has increased its online presence significantly. That includes having a very good mobile app and genuinely excellent market depth. They have done well to marry the notion of a traditional bookie with a modern, forward thinking company and they continue to promise some of the most competitive odds in the industry. If you like to bet online but prefer the idea of doing so with a bookmaker who is tried and trusted then William Hill will be the place for you.

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New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.

Desktop Site

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I’ll be completely honest with you, there’s something about the William Hill website I don’t love. It’s somehow quite old-fashioned when you compare it to more modern and exciting sites of other bookies. That won’t necessarily be an issue for all of you, with some probably favouring the dependable, solid look that they’ve gone for. For me, though, it just looks a bit tired and overly complicated.

One thing that has to be said in its defence is that site has a lot of information to get over to you. Such is the depth of the markets that William Hill offers there are countless bets that you can place at any one time. Small wonder, then, that it looks a bit busy. You can get to the part of the site you want easily thanks to tabs at the top of the page, with the main sports you’ll be looking to bet on also having easily accessible links. Scroll down a bit and you’ll also get in-play info and all of the most popular bets of the day. It’s definitely not the worst bookmaker’s site out there but it does look a bit like a stuffy uncle compared to some of the newer ones.

Mobile App

Despite having most of the same information to get across, the mobile app somehow does it in a much nicer way than the main site. It is quick, responsive and smart looking. At the top of the app is a banner displaying deals that William Hill think you might be interested in, with a scroll through section beneath that allowing you to pick specific sports or things like roulette. There are then a number of tabs offering you information about the in-play games currently taking place, the top bets of the day and the races that are off next in the horse racing world.

Along the very bottom of the app is a bar that includes quick links to things such as your open bets, the best games they have to offer and a search function. This lets you search for teams, players or even sports. It’s helpful to be able to merely type in something like ‘tennis’, but there’s also an icon in the bar at the bottom of the app that allows you to view all sports in alphabetical order instead. Neat and convenient, much like the app itself.

Live Betting

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Whether using the mobile app or the main site it is easy enough to find your way to the live betting section of the William Hill website. On the desktop site in particular it is right on the home screen, with tabs separating out the sports that are taking place such as football, cricket and basketball. It tells you how long has gone in the match or game and gives you other basic info such as the score. You can get more in-depth information by clicking on it, where you’ll also see the market of bets available to you.

For me personally the live betting on the mobile app is better than the website. The site seems to have too many markets open at the same time, making it a bit overwhelming. The app pulls all of this back and keeps it all much cleaner and more simple. There’s also a nice graphic that lets you choose between a pitch view showing you the action at any given moment or a text like commentary, breaking down the facts of the match as they’ve happened.

Live Streaming

The William Hill streaming service is one of the best in the business. This is what happens when you’re one of the most well-known and financially strong bookies around. As well as live streaming things like tennis, football and horse racing, there’s also a text commentary and a radio service to talk you through the in-play markets. WHTV, as it’s known, can be watched even if you don’t have any money in your account. Some horse races do require a stake being placed to stream them live but it’s normally small, around £1 or so.

Markets and Odds

It’s unlikely to be a surprise that William Hill’s market depth is very impressive. As one of the biggest bookies around they do their best to ensure that they cover most things. That includes non-sporting events that some of the newer bookmakers steer clear of. Next Pope? Sports Personality of the Year Award? X-Factor winner? You can bet on all of them.

Their odds tend to be very good on the bigger markets and events and perfectly fine on other, less common things. They don’t offer many enhanced odds deals either, instead depending on their good reputation to being punters onto their site. Enhanced odds aren’t for everyone, of course, so this may not bother you all that much anyway.


Debit cards, credit cards, PayPal, Neteller, PaySafeCard and Skrill all have 0% fees involved in using them and minimum deposits of £10. The same is also true of doing a bank transfer, with any fees involved coming from your bank rather than William Hill.

Other Products

William Hill’s website is something of a one-stop shop for all of your betting needs. There’s a live casino, a normal casino, a games area with a Vegas theme and one with a Macau theme, an area where you can play bingo and another that offers scratchcards. There’s also a poker section and a place where you can bet on virtual sports. In short, there’s not much you can’t bet on here.

About William Hill

william hillHere’s a fun snippet of information for you: William Hill was the first UK-based bookmaker to launch a website for its customers, something it did way back in 1998. Leading the charge is something that the company has done ever since its founder, unsurprisingly named William Hill, founded it at a time when gambling was against the law in Britain. Since those days in the 1930s gambling is very much legal and William Hill covers about 25% of the market.

William Hill’s decision to open an official, sanctioned bookmaking shop in 1966 went against his own opinion that such establishments were ‘a cancer on society’. Nowadays they have over 2300 shops in the UK, though they’ve actually moved their main gaming operation to Gibraltar - mainly in order to avoid paying UK tax. That’s common practice for the big bookies and the most important thing is that they’re regulated by the UK Gambling Commission, so have to obey the laws and rules therein. William Hill employs over 16,000 people worldwide; no surprise when you bear in mind it’s one of the biggest online betting companies in the world.


The depth of markets offered by William Hill is undoubtedly one of their strongest aspects. They are very much a Jack-of-all-trades when it comes to what they offer, covering pretty much everything well rather than a number of things exceptionally, if you see what I mean. The one area that’s not quite true is when it comes to major football games, with virtually every market in a top game covered and then some.


That Jack-of-all-trades tag might not be a positive for some people. I like it, personally, but I can understand how some people may think it weakens the services that they offer. The lack of enhanced offers is also a bit of a disappointment. There are some, obviously, but not enough to mean that it will pull people into the site if they like that sort of thing. The website is also something of a let down if you like more modern, exciting looking sites.

License & Contact Details

William Hill’s license is based in the UK and the reference number is 39225. The registered company name is WHG (international) Limited and their customer services address is Greenside House, 50 Station Road, Wood Green, London, N22 7TP.

When it comes to contacting them their Twitter game is strong. They’ve got different accounts for all of the different fields, including in-play, racing and their bingo arm. There’s also an email address and phone number you can contact them on if you’re having problems. Their online chat is also a good place to start.

The registered company’s address is: WHG Limited, 6/1 Watersport Place, Gibraltar, GX11 1AA.

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