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Price Promise and Best Price

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best priceBookmakers love coming up with ways of either winning or maintaining custom. It is, after all, their raison d’etre. If they can persuade you to place your bets through them then they’ve increased their chance of making money. The same applies to keeping you comping back, which is why you’ll often find tasty deals such as price boosts and enhanced odds.

One of the best deals offered by any bookie is the Price Promise. This is a different beast to the likes of Best Odds Guaranteed or that applies to horse racing. As a punter you’ll always be better off going with a bookmaker that offers you a Price Promise on an event than one that does Price Matching or Price Boosts. But why? What makes it so special as a deal? And which bookies offer a Price Promise? Hopefully I’ll help you answer those questions here.

What Is A Price Promise?

price promiseIn truth, a Price Promise is exactly what it sounds like. Because Price Promises can actually cost bookies a bit of money they don’t all offer them and they tend to be offered on specific bets, sports, races or meetings.

A Price Promise not only guarantees that the bookmaker offering it will match any prices offered by their top competitors but will actually beat those odds. The offer also applies to all odds in the event that it’s covering, as opposed to just the top odds for the best horses.

The reason it’s so good is that most offers will match the price of competitors at the start of a match, event or race if it was better than the price you took. To cover any price offered by a different bookie is a step beyond that and that’s why it’s worth looking out for.

Betfred - Featured Races Price Promise

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Most racing price promises are for live televised racing, this is good if you bet on the big weekend meetings but if you bet daily it is not always useful.  It is worth checking into Betfred therefore if you like a flutter on the horses as this bookmaker offer a price promise on select races most days.

Betfred tend to pick a couple of races each day which they advertise usually from around 9am.  If you then bet on the race at a specific times, usually between 12-1pm for afternoon races and 5-6pm for evening racing, then you are guaranteed to get the best possible price out of Ladbrokes, William Hill, Coral, and Paddy Power

A popular odds checking website is used to verify the best odds and Betfred will then promise to match these.  There are not stake limits to this promotion, all winnings are cash and you can use the feature on all applicable races. 

BetVictor - Price Promise on 5+ Football Accumualtors

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The folks over at BetVictor are well-known for their decent odds on football, but they’ve gone one better when it comes to their Price Promise on footie accas. All you need to do to take advantage is place a five-fold or greater football accumulator on the Win/Draw/Win market. That’s it.

If your acca would have paid more with a competitor bookmaker then you’ll not only get the difference paid to you by BetVictor but they’ll pay it to you in cash. That is significantly better than getting it in free bets or the like as you can just withdraw it whenever you like. The other thing of note is that this is a regular offer and can therefore be used alongside other offers from BetVictor.

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TX Odds is an independent company that monitors match odds. The odds of all matches are used to work out accumulator prices and if the odds you were offered weren’t as good as they’d have been from Betfair (sportsbook), Coral, Betfred, Paddy Power, Ladbrokes, William Hill or Bet365 then you’ll see your winnings topped up in your account within 48 hours.

The offer is valid across all football markets that you can get odds on through BetVictor, so it’s not limited to just the Premier League or Champions League or something. Handy if you know loads of information about the top division of Russia. The offer is for the odds at the time you place your bet, so if they improve closer to kick-off then you won’t benefit.

To be clear, the Price Promise applies to bets placed before the matches start and for the result after 90 minutes plus added time. It is on accumulators with five legs or more on Win/Draw/Win bets. Obviously it is the overall accumulator price that the promise is made on, so you can’t cherry pick better odds from Match One from Ladbrokes, Match Two from Bet365 and Match Three from William Hill or anything like that. They also won’t match enhanced odds.