Price Promise and Best Price

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best priceBookmakers love coming up with ways of either winning or maintaining custom. It is, after all, their raison d’etre. If they can persuade you to place your bets through them then they’ve increased their chance of making money. The same applies to keeping you comping back, which is why you’ll often find tasty deals such as price boosts and enhanced odds.

One of the best deals offered by any bookie is the Price Promise. This is a different beast to the likes of Best Odds Guaranteed or that applies to horse racing. As a punter you’ll always be better off going with a bookmaker that offers you a Price Promise on an event than one that does Price Matching or Price Boosts. But why? What makes it so special as a deal? And which bookies offer a Price Promise? Hopefully I’ll help you answer those questions here.

What Is A Price Promise?

price promiseIn truth, a Price Promise is exactly what it sounds like. Because Price Promises can actually cost bookies a bit of money they don’t all offer them and they tend to be offered on specific bets, sports, races or meetings.

A Price Promise not only guarantees that the bookmaker offering it will match any prices offered by their top competitors but will actually beat those odds. The offer also applies to all odds in the event that it’s covering, as opposed to just the top odds for the best horses.

The reason it’s so good is that most offers will match the price of competitors at the start of a match, event or race if it was better than the price you took. To cover any price offered by a different bookie is a step beyond that and that’s why it’s worth looking out for.

Bet365 - ITV Racing Price Promise

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ITV and ITV4 regularly show some top notch horse races. Their coverage is really good, so it’s a good way to watch the nags and see if any of your selections have come off. If you’re going to watch on ITV then you’ll want to make sure that you’re placing your wagers with Bet365. Why? Because they offer their Price Promise on all races shown live on the terrestrial channel.

The bookies monitor their competitors to see what prices their offering on every horse running. They then constantly update their own odds to ensure that they’re the best on the market. For the purposes of this offer Bet365 consider their competitors to be Ladbrokes, William Hill, Coral, Paddy Power, Boylesports and Sky Bet.

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You’ll be able to take advantage of this offer as long as you place your bet after ten in the morning on the day of the race. Remember, too, that it’s only applicable to races shown on ITV or ITV4, but Bet365 will let you know on their website if there are any additional races that they’ll offer a Price Promise on.

Bet365 will offer you the best price or joint best price to any of the bookies I’ve just listed, but obviously that won’t apply to enhanced odds offers such as Enhanced Place or Enhanced Price Win Only. It’s the fixed odds that they’ll match, which is fair enough really. Equally you’ll find short shrift with the bookies if you try to get them to match an offer that is deemed to be a clear error. 15,000-1 on the favourite probably won’t cut the mustard, for example.

BetVictor - Price Promise on 5+ Football Accumualtors

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The folks over at BetVictor are well-known for their decent odds on football, but they’ve gone one better when it comes to their Price Promise on footie accas. All you need to do to take advantage is place a five-fold or greater football accumulator on the Win/Draw/Win market. That’s it.

If your acca would have paid more with a competitor bookmaker then you’ll not only get the difference paid to you by BetVictor but they’ll pay it to you in cash. That is significantly better than getting it in free bets or the like as you can just withdraw it whenever you like. The other thing of note is that this is a regular offer and can therefore be used alongside other offers from BetVictor.

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TX Odds is an independent company that monitors match odds. The odds of all matches are used to work out accumulator prices and if the odds you were offered weren’t as good as they’d have been from Bet365, the Sports book of Betfair, Coral, Betfred, Paddy Power, Ladbrokes, William Hill or Sky Bet then you’ll see your winnings topped up in your account within 48 hours.

The offer is valid across all football markets that you can get odds on through BetVictor, so it’s not limited to just the Premier League or Champions League or something. Handy if you know loads of information about the top division of Russia. The offer is for the odds at the time you place your bet, so if they improve closer to kick-off then you won’t benefit.

To be clear, the Price Promise applies to bets placed before the matches start and for the result after 90 minutes plus added time. It is on accumulators with five legs or more on Win/Draw/Win bets. Obviously it is the overall accumulator price that the promise is made on, so you can’t cherry pick better odds from Match One from Ladbrokes, Match Two from Bet365 and Match Three from William Hill or anything like that. They also won’t match enhanced odds.