New Customer Offer: BetVictor - Bet £5, Get £30 T&C's Apply, 18+

Paddy Power Bookmaker Review

paddy home

In terms of modern day bookmakers Paddy Power are arguably the best known of the lot. The company, formed in 1988, is the biggest bookies in Ireland and have a host of shops across the UK and Eire, with their online offering launching in 2000. They have tremendous name recognition thanks to a number of publicity stunts that I’ll tell you about later.

Like most bookmakers that concentrate on a UK market, Paddy Power are at their best when you’re looking at their horse racing and football coverage. They offer odds on all sorts of weird and wonderful things, however, so their market coverage is reasonably impressive. Here’s what else you should know about them.

Welcome Offer - £20 Risk Free Cash

New customers only. 18+. Terms & Conditions Apply.
New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £/€20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £/€10 free bet when you place 5x bets of £/€10+. T&Cs apply.

Desktop Site

paddy desktop

Paddy Power’s website is best described as ‘fine’. It’s not the best one that you’re going to use if you try out a number of different bookmakers but it’s also definitely not the worst. The company’s branding of grey and green can be seen everywhere, ensuring that you’re never likely to forget which website you’re on. It’s reasonably responsive to requests and fast enough for what you’re going to want to do.

Along the top of the homepage you’ll find links to the sportsbook, in-play betting section, casino, bingo are and more. Within the sportsbook itself there are quick links to the most popular bets and events of the day as well as an A-Z list of every sports covered by Paddy Power. The main section of the page has the top in-play markets, the next five races and the top five bets available in tabs as well as odds on any upcoming football games.

Mobile App

I don’t always pay much attention to the ratings of apps as less reputable companies can easily pay people to say nice things. However I think it’s worth noting that Paddy Power’s iPhone app has nearly five stars from its reviews. It’s easy to understand why, too. The desktop site might just be ‘ok’ but the app is rather special, from the opening graphic of a horse and jockey running along through to the usability of the application itself.

It’s very quick to respond to requests, is much more understated in its use of the company’s branding than the desktop site is and is nice and clear about where everything is. Some might find the plain white colouring of the background a little boring and I must admit you need to click on a number of things just to get to the event that you want to bet on, but they’re minor niggles on an otherwise impressive app.

Live Betting

paddy live

Bookies know how popular live betting is so it’s no surprise to see that Paddy Power will point you to their in-play section at every opportunity. When you get there you can see all of the live events in a big list or else separated by sport if you’d prefer. There’s also a calendar section that informs you about upcoming events that you may be interested in.

Paddy Power’s live betting interface isn’t the nicest I’ve ever used, to be honest, but it’s functional and gets the job done. How impressed you’ll be with it mainly boils down to how often you bet live and what your think of other bookmaker’s sites. It’s fine, but there are better ones out there.

Live Streaming

Where the in-play betting options of Paddy Power come into their own is when it comes to their integration with the streaming service. The live streaming is genuinely excellent and many different sports are offered. Weirdly you can’t stream on the mobile app unless you’re betting on horse racing, perhaps because that’s covered by an entirely different service within the horse racing section of the website. You’ll need to be logged in and have placed a bet of at least £1, too.

Markets and Odds

As I said at the start, horse racing and football are the main events for Paddy Power. They cover a vast array of markets, however, with slightly more exotic things such as Aussie Rules football and show jumping covered well. If you’re the sort of person that likes to bet on ‘Special Events’ like politics and TV shows then Paddy Power will almost certainly have you covered.

Paddy Powers odds are possibly the company’s weakest area. They’re not as strong as their competitors on most major sports, which is unusual for such a big hitter. They are quite good with horse racing if that’s your bag, often beating other bookies on price comparison sites for their odds on the gee-gees. The main thing you’ll want to keep an eye out for is their enhanced odds offers that do bump the prices you’re offered up significantly.


All of the usual methods are available for banking with Paddy Power. There’s a minimum deposit amount of £5 with all options, which include debit and credit cards, bank transfer, Neteller, Skrill, PayPal, PaySafeCard and Moneybookers.

Other Products

If you’re looking for a bookie that covers all of your betting needs then you’ll be pleased enough with Paddy Power. As well as the sportsbook there’s also a standard casino, a live casino, poker, virtual sports, bingo and a lottery.

About Paddy Power

paddy powerPaddy Power have had no problem being slightly controversial over the years in order to garner themselves some free publicity. When Barack Obama became the first black President in US history, for example, the company offered odds on him ‘not completing his first term in office’. You can read that how you wish, though most thought it was a chance to bet on him being assassinated. At the European Championships in 2012 Nicholas Bendtner scored for Ladbrokes sponsored Denmark and revealed some Paddy Power underpants in celebration.

The company was formed when three bookmakers who owned 40 shops between them decided to join forces. One of them was David Power and he gave his name to the newly formed bookies, with the Paddy put in front of it as a nod to its Irish heritage. His son, Patrick Power, has since gone on to be the managing director and, as I’m sure you know, Patrick is often shortened to Paddy meaning that the circle is complete.


Paddy Power’s market is probably the most impressive thing about the company, covering a decent array of events including some controversial ones that other bookies won’t go near. Their mobile app is also good if you know exactly what you’re looking for and don’t mind clicking through a number of sections to get to it.


I expect better odds from a company of Paddy Power’s size, to be honest. Not everyone loves enhanced odds offers and even those that like to take advantage of them know that they’re not as good as just offering decent odds in the first place. I’m also not a huge fan of their live betting interface. The whole system is a bit clunky and not particularly intuitive. It’s horses for courses, if you’ll pardon the pun, but theirs isn’t for me.

Licence & Contact Details

When it comes to customer service Paddy Power are open from 7am - 2am on the phone and via live chat. I’ve never had a problem getting hold of someone but I’d be lying if I said the service was the best I’ve ever received. If speaking to someone for help at any time of day or night is something that matters to you then I’m not sure you’ll be delighted with PP.

Paddy Power’s social media game is pretty impressive. Their main Twitter account is all about the ‘banter’, whilst they have different accounts for offers and racing info. There’s also a dedicated account to ask questions and get answers, so if you like a company that interacts online then you’ll be pleased with them. It’s a similar story on their Facebook account if you haven’t yet made your way onto Twitter.

Though they are based in Ireland and Malta, Paddy Power are licensed by the UK Gambling Commission. Their licence number, should you be interested, is 000-038939-R-319306-001. If you’re the kind of person that likes to contact people with snail mail rather than email then I can tell you that Paddy Power’s address is as follows:Paddy Power Betfair plc, Power Tower, Blocks 1-3 Belfield Office Park, Beech Hill Road, Clonskeagh, Dublin 4.

T&C's apply, 18+,