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Unibet Bookmaker Review

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Despite not having the brand recognition of some their rivals in the UK, Unibet are actually one of Europe’s biggest online bookmakers. They have over ten million customers spread across around a hundred countries. They’re Sweden’s largest betting site, which will indicate their Scandinavian roots.

The company has been around since 1997 but has really stepped up its game to appeal to the British market over the last few years. Originally it offered telephone betting before joining the world of online betting two years later. Perhaps their most appealing feature is the fact that their continental origins means that they offer markets that not all UK-based bookmakers promise.

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Desktop Site

unibet desktop

Unibet’s desktop site is, to be honest, a little bit weird. It’s almost like it used to be a blog and they’ve decided to make a betting site out of it. Whether you like it or not will depend entirely on your personal taste, though I have to say I didn’t like it at first but it grew on my as I got more and more used to it. It’s a clean interface, which means that you can navigate to the things you want quite easily without being over-whelmed by colours and needless text. They’ve kept it very simple and that’s admirable, even if it makes it a little dull compared to some other sites.

Along the top you’ll find quick links to all of the various products on offer, such as the sports book or casino. Down the left-hand side there’s a list of popular links as well as all of the sports covered by Unibet, whilst in the main section of the sports book homepage there’s a quick link to the most popular competition of the moment (normally the Premier League) as well as some of the in-play bets available.

Mobile App

Unlike the desktop site that took me a while to get used to, I liked the mobile app as soon as I opened it up for the first time. It follows the same simple design as the website but that works much better on a small screen. It looks quite smart and is really responsive to anything you ask of it. The only time that isn’t true is when you try to scroll through the list of sports at the top of the main page which, for some reason, is a little clunky and awkward.

The app is particularly good for in-play betting. Every time you click on a sport it will show any in-play options first and foremost and if you then click on a specific event it will tell you whether or not it’s being live-streamed. The only thing about the app I don’t love is that it depends a little on menus that open up other options and they’re located right next to each other. That can lead to confusion if you haven’t used the app for a while and have forgotten which one does what.

Live Betting

unibet live

Much like the rest of the site, Unibet’s in-play betting section is streamlined and easy to navigate. The main page gives you a list of every live event available in a list, separated into the different sports. Along the top there’s also a list of all of the sports, should you wish to go straight to one in particular. There’s an ‘Upcoming’ tab too, so you can have a look at any scheduled events.

One small bug-bear for me is that if you click on a sport and there’s no live event at that particular moment, the site doesn’t tell you when the next event is scheduled. Instead it just says ‘There are currently no match events available’, which is a little irritating and causes you to needlessly have to click onto the Upcoming section. A Small thing, but an irritant nevertheless.  

Live Streaming

When it comes to live streaming, Unibet are up there with the big boys. They promise over 40,000 live events and their continental outlook means you may well find some events that other bookies don’t cover. There’s also a streaming schedule published on the site that tells you what’s coming up over the next week. That allows you to plan your viewing, which is handy. Importantly, the live streaming is also available through the mobile app.

Markets and Odds

Have you heard of Trotting? How about Bandy? Is Cyclo-Cross something you’re intimately familiar with? The range of markets available through Unibet take some beating, I’ll tell you that much. It’s not as if they sacrifice more typical markets to accommodate them either, with all of the usual UK favourites such as tennis, greyhound racing and the horses in their too. The depth of the markets is tremendous as well, with only a couple of the big companies able to match them for the number of lines they offer on the big events.

When it comes to odds you won’t be disappointed. Unibet are rarely beaten on odds on the major events and promise even better odds than their competitors on some of the less well known European sports. Because they’re not always taken into account by odds comparison sites it’s worth checking in with them if you’re thinking of placing a large bet or betting regularly on something. The other standout thing about Unibet is that they often offer decent price boosts that make their odds even better again than other bookies.  


You can make deposits with all of the usual debit cards and credit cards. There’s also the option to make a bank transfer or to use more modern deposit methods such as Skrill or Neteller. There’s a minimum deposit of £10 with all of them and no fees to pay on any method you choose.

Other Products

There’s all of the usual products that you’d expect from a top-class bookie on offer from Unibet. Whether you fancy casino games, a live casino, poker or bingo, they’ve got you covered. In fact, when it comes to the latter feature Unibet are better than most of the other online bookies because of their 2008 acquisition of Maria Holdings.  

About Unibet

unibetThe headquarters of Unibet are located in Malta. The company is owned by Unibet Group plc, a public company that is listed on the Nordic OMX. It was founded in 1997 and has gone from strength to strength since then, acquiring numerous other companies along the way to ensure it grows exponentially where possible. That includes the 2012 acquisition of the Danish online bookmaker Bet24.

The company was one of the founding members of the European Gaming & Betting Association; proof where it needed that they take their customer’s safety online very seriously. They have long been at the forefront of emerging technology, being one of the first bookmakers to launch a live betting option back in 2003. They also have a Player Safety Early Detection System, which monitors your play and ensures that you’re staying in control of your betting. A genuinely helpful thing that more bookmakers may look to introduce in the future.


Unibet are a real all-rounder. Their mobile app is top-notch, their website is good once you get used to it and their markets are seriously impressive. That they also have excellent odds means that I’m surprised they aren’t a better-known and more commonly used bookies, to be honest. Certainly their live streaming and in-play betting system means they should be a site that you turn to with a degree of regularity.


Does not being well-known count as a con? It really is a surprise. Still, if you’d like something more specific then I will say that the website might not be for everyone. As I say, it took me a little while to get used to and not everyone loves having to adapt to things. Their welcome offer also isn’t one of the most exciting in the industry, though it’s also not bad at all so that might well be me clutching at straws.

Licence & Contact Details

Unibet’s customer service is available 24 hours a day, 7 days a week. The best way to get in touch with them is via their online chat, though you can also speak to them over the phone. You can email them too, though it’ll take longer for them to get back to you that way. If you’re interested then you’ll find their average response time via each medium on their website.  

There are a number of Unibet Twitter accounts depending on what you’re after, with the main one telling you about odds and deals but not really communicating with people. There’s another one for Unibet Poker and even one that tells you all about any jobs available with the company. There’s also a Facebook page where you can post comments and interact with other Unibet customers.

Unibet are licensed and regulated in Malta but have a full UK Gambling Commission licence, reference number 38906. If you’re interested here’s the postal address for their customer service department: Unibet Alderney Ltd, Inchalla, Le Val, Alderney, Guernsey, GY9 3UL.

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