Back in the early 1960’s when betting shops were first legalised in the UK all betting companies were independents. Over time market leaders began to emerge on the high street and famous names like Ladbrokes, Coral, William Hill and Betfred sprung up in thousands of cities and towns across the country.
As times developed and gambling moved online the old high street names still dominated but it also opened the door for new online-only companies. Between 2000-2010 these began to grow to compete with their land-based rivals giving us massive new companies like Betfair (now Flutter), bet365 and Unibet (now Kindred).
Around 2015 a new trend started of big betting companies merging, notably Coral with Ladbrokes and Betfair with Paddy Power. These were then further merged into venture capital groups and along with further acquisitions went on to create truly mega companies worth tens of billions, such as Entain (who now own Ladbrokes, Coral, Gala and others) and Flutter Entertainment (Paddy, Betfair, Sky and others).
In 2018 the US market reopened too as individual states were given license to set their own gambling laws. This lead to a fire sale of UK assets to burgeoning American companies, such as the Caesars Group acquiring William Hill for their online systems and then selling back the UK and European assets to the 888 Group. There have also been several unsuccessful attempts by US companies to buy Entain.
This now means there are very few independent betting companies left and most of the household names you are familiar with are now part of much larger international groups. This is important for punters to know as the relationships between brands can affect all sorts of things to do with accounts and offers, for example, if you find your account is limited by say Coral then you can almost guarantee an account with Ladbrokes would also be limited.
On this page you can find news and information about the biggest and most major betting companies and groups. For more information about a specific company we have dedicated pages below. Further down this page you can find information about how the relationships between different brands can affect you as a customer.
List of Betting Companies in the UK
- 888 Holdings
- Flutter Entertainment
- Kindred Group
- Rank Group
- Super Group (Betway)
- William Hill
Betting Industry News
- Is More Added Time And Longer Football Matches Perfect For Bookmakers? October 23, 2023
- Do Clubs That Spend More In January Finish The Season Better? October 3, 2023
- £3.25M Fine Issued to Betfred for Social Responsibility and AML Failures August 1, 2023
- How Many Away Tickets Does Luton FC Offer? June 20, 2023
- Lobbying by Gambling Companies June 8, 2023
- Ladbrokes Owner Expecting a Vast Fine Over Misconduct in Turkey June 1, 2023
- Toney Banned For 8 Months For Betting Breaches, But Is It Fair? May 18, 2023
- Rise in the Number of UK Professional Footballers with Gambling Problems Reported May 10, 2023
- UK Gambling White Paper Released: Online Protections, Advertising, Extra Powers for the UKGC April 28, 2023
- What Can You Have Points Docked For In Football? April 24, 2023
- Should Football Have Rolling Substitutions? April 17, 2023
- Premier League Clubs Set to Ban Gambling Sponsorship on Front of Shirts April 14, 2023
- Why You Can’t Buy Trophies In Football Anymore April 10, 2023
- William Hill Fined a Record £19.2M for Failure to Protect Customers March 30, 2023
- Are Referees Protected Enough From Abuse In Football? March 28, 2023
- UKGC Issues Penalties Equating to £7.1M to 32Red and Platinum Gaming March 24, 2023
- Are Betting Sites Avoiding Their Responsibility in Donations To Tackle Problem Gambling? March 24, 2023
- Why Is VAR Based At Stockley Park? March 20, 2023
- Corruption In Club Football March 20, 2023
- Who Are The Most Iconic Sports Commentators? March 16, 2023
- Does Increased Black Market Gambling on the World Cup Reflect the Future? March 9, 2023
- Premier League relegation battle too close to call March 3, 2023
- Which Managers Have Had The Most Jobs In English Football? March 1, 2023
- Sean Dyche is a good fit for Everton February 27, 2023
- Managers That Have Returned To Premier League Jobs February 27, 2023
- How And Why Do Football Transfers Devalue? February 21, 2023
- 10bet to pay £620,000 To UKGC Over Failings February 17, 2023
- Man United Takeover Could See Them Become Proper Rivals To Man City February 12, 2023
- Have Free Bets and Bonuses Kept Up with Inflation? February 8, 2023
- Good Football And Business Decisions Have Got Brentford Buzzing February 6, 2023
- FSG’s recruitment is the key to Liverpool’s recent success February 3, 2023
- Will Gareth Bale Become A Professional Golfer? January 30, 2023
- Gamblers Visited Black Market Sites Three Times More During World Cup 2022 January 25, 2023
- Who is the right manager to turn things around at Everton? January 24, 2023
- What Is The Average Lifespan Of A Premier League Manager? January 23, 2023
- Brighton recruitment success down to data January 18, 2023
- Is Messi Now The GOAT After His World Cup Exploits? January 16, 2023
- How Much Do Free Bets, BOG & Other Rewards Cost Betting Sites? January 13, 2023
- The Famous Footballers Who Died In 2022 January 9, 2023
- Everton’s struggles about more their manager’s position December 29, 2022
- Does Gareth Southgate Deserve To Stay On As England Manager? December 22, 2022
- Would A Reduction In Gambling Revenue Have An Impact On Grassroots Funding In Football? December 19, 2022
- The Best Performances By African Teams At World Cups December 13, 2022
- Why Is There So Much Added Time At The 2022 World Cup? December 9, 2022
- World Cup Rivalries: England vs France December 9, 2022
- Famous World Cup Headers December 8, 2022
- Bookies Stop Taking World Cup Man of the Match Bets Due to Scam Voting December 7, 2022
- How Often Do Players Score Two or More Goals at the World Cup? December 5, 2022
- How Many Corners on Average Per World Cup Game? December 5, 2022
- How Many Cards Per Game on Average at the World Cup? December 2, 2022
- Memorable Free Kicks Scored at the World Cup November 30, 2022
- How Many Hat-Tricks Are Scored At A World Cup? November 30, 2022
- FIFA World Cup Lottery Scam Results in Warnings from NTS November 30, 2022
- Average First Half vs Second Half Goals In Major Football November 28, 2022
- World Cup 2022 Players Who Play For Different Countries Than They Were Born In November 25, 2022
- World Cup Rivalries: England vs Wales November 22, 2022
- The Increasing US Influence on European Football November 21, 2022
- Qatar Bans Sale of Alcohol at World Cup Stadiums November 18, 2022
- Why Do World Cup Defending Champions Struggle? November 16, 2022
- World Cup Rivalries: Argentina vs Brazil November 15, 2022
- Football Matches That Were Abandoned Due To Too Many Red Cards November 14, 2022
- Lowest-Ranked Teams That Have Caused World Cup Upsets November 11, 2022
- What Are The Highest Ranking Countries Not At The 2022 World Cup November 9, 2022
- Best World Cup 2022 Kits November 7, 2022
- World Cup Rivalries: England vs Germany November 4, 2022
- Highest and Lowest Earning Sports October 31, 2022
- How Are Gambling Fines Calculated? October 27, 2022
- How Often Do Teams Go Two Goals Ahead in World Cup Games? October 21, 2022
- Has The Gambling Review Been Forgotten? October 21, 2022
- Never Too Late! Age No Issue For Benzema Winning The Ballon d’Or For The First Time At 34 October 18, 2022
- Erling Haaland: Man or Machine? October 16, 2022
- Which Betting Companies Have Been Fined the Most? October 14, 2022
- Ascot Champions Day Betting Offers & Free Bets For 2022 October 14, 2022
- Jackpot! Football Minnows Huddersfield & Blackpool set for FIFA Windfall October 12, 2022
- What Is The Future For Cristiano Ronaldo’s Playing Career? October 4, 2022
- Will Nottingham Forest’s Big Gamble Signing 22 Players Pay Off? September 30, 2022
- Betfred Owner Fined £2.9 Million For Social Responsibility & Anti-Money Laundering Failures September 28, 2022
- How Common Are Red Cards At The World Cup? September 23, 2022
- Betway Fined £400,000 for Marketing on Kids’ Section of West Ham Website September 22, 2022
- Why Are There Very Few Women in Professional Snooker? September 14, 2022
- How Much Are Gambling Football Shirt Sponsors Worth To Clubs? September 5, 2022
- Which Team Will Travel The Furthest At The 2022 World Cup? September 2, 2022
- LeoVegas Shareholders Accept Takeover Bid from MGM September 2, 2022
- How Are Rising Costs of Living & Energy Prices Affecting The Gambling Industry? August 31, 2022
- How Often Do Games Have Over 2.5 Goals At The World Cup? August 30, 2022
- Rank Group In Profit But Uncertain Future Ahead As Cost Of Living Crisis Bites August 23, 2022
- £17 Million Penalty Imposed on Ladbrokes Owner Entain for Regulatory Failures August 17, 2022
- How Much Does a World Cup Cost and How Much Is It Worth? August 16, 2022
- Former Church of England Ops Manager Embezzled Money to Spend on Gambling August 10, 2022
- Gambling Adverts from Rank and Coral Banned by ASA August 4, 2022
- Do Betting Sites Get Hacked? July 26, 2022
- What Will Happen To Gambling Review Amidst Tory Chaos? July 8, 2022
- How Common Are Penalties At The World Cup? July 1, 2022
- Ajax Enters into Sponsorship Deal with Unibet Brand June 28, 2022
- Paddy Power Ad Banned for Prioritising Gambling June 20, 2022
- UK Government Makes U-Turn on Premier League Shirt Sponsorship June 1, 2022
- Sky Betting & Gaming Hit With £1.7 Million Fine For Emailing Self-Excluded Players March 10, 2022
- 888 Fined £9.4M for Failing Its Customers During Pandemic March 7, 2022
- How Often Do Fifa World Cup Matches End In A Draw? March 4, 2022
- How Common Are Own Goals At The FIFA World Cup? March 1, 2022
- How Often Do Teams Keep A Clean Sheet At The World Cup February 17, 2022
- How Many Goals Are Needed To Win The World Cup Golden Boot? February 3, 2022
- How Often Do Both Teams Score In World Cup Matches? January 26, 2022
- Average Goals Per Game In World Cup Matches January 20, 2022
- William Hill Ordered to Correct Bad Data Given to UKGC January 6, 2022
- Is The Gambling Industry Saturated? January 5, 2022
- DraftKings Pull Out Of Deal To Buy Entain October 28, 2021
- DraftKings Bid $20 Billion For Ladbrokes & Coral Owner Entain September 21, 2021
- William Hill Shops & Non-US Sites Taken Over By 888: What Happens Now? September 9, 2021
- Should Betting Tipping Services Be Banned? April 12, 2021
- Betting Shops To Reopen 12th April But Casinos & Bingo Halls Closed Until 17th May February 23, 2021
- Betting Odds On The UK To Re-Join The EU January 11, 2021
- Betfred In Court Over £1.7M Non-Payment For Casino Game Error October 16, 2020
- William Hill To Be Broken Up & Shops Sold - Death Of A British Institution? October 9, 2020
- Caesers To Acquire William Hill Creating New Betting Supergroup September 30, 2020
- William Hill Set to Close 119 of Its Betting Shops, Is This Just The Start? August 5, 2020
- When and How Will Betting Shops Reopen After Lockdown? June 23, 2020
- Coral Tweet Labelled ‘Irresponsible’ By ASA But Ladbrokes Ad Is OK June 3, 2020
- Paddy Power/Betfair & SkyBet Owners Given Greenlight For Mega Merger April 1, 2020
- Betfred Acquires MoPlay’s UK Database While Owner Buys Stake In William Hill March 18, 2020
- Record Gambling Commission Fine For Win Technologies’ Betway Brand March 17, 2020
- Mr Green Issued With £3M Fine by UKGC For Inappropriate Source Of Funds Checks February 28, 2020
- Betway Under Fire For VIP Gambling Incentive Practises January 27, 2020
- Betfred Owners Banking On Gambling Addicts With Health Assured Link January 16, 2020
- Bet365 Boss Pays Herself £323 Million With The Brand Earning £800 Million December 23, 2019
- European Mobile Gaming On The Rise As People Switch To Smartphone Betting December 18, 2019
- Paddy Power Enables Players To Withdraw Winnings Instantly November 6, 2019
- UK Tote Group Formerly Known As Alizeti Consortium Completes Tote Takeover October 25, 2019
- Ladbrokes Expect Great Profits In Spite Of Gambling Crackdown October 10, 2019
- Flutter Entertainment Set To Takeover Stars Group To Become Biggest Gaming Operator October 2, 2019
- BetVictor Launches Smart Card For Horse Racing August 27, 2019
- GVC’s Online Revenue Hits £1 Billion From Revised Projections In First Half Of 2019 August 15, 2019
- Stars Group Profit Rise in Second Quarter Of 2019 Credited To SkyBet Acquisition August 12, 2019
- Wayne Rooney Joins Derby County Thanks To Sportsbook 32Red August 6, 2019
- Changes To TV Advertising During Live Sport Backed By Gambling Firms August 5, 2019
- GVC Holdings Fined £6million For Not Protecting Vulnerable Gamblers July 31, 2019
- Paddy Power Huddersfield Shirt Sponsorship Was Actually A Hoax With A Socially Responsible Twist July 19, 2019
- Paddy Power Signs New Deal With Huddersfield Town July 15, 2019
- William Hill Plans To close 700 Betting Shops July 4, 2019
- BETFRED Customer Loses £189,000 Due To Horse Name Mix Up On Bet Slip June 26, 2019
- Kindred Unveil New Look For Unibet June 5, 2019
- Bet365 Relocating From Gibraltar to Malta Following News Of A Potential No Deal Brexit June 5, 2019
- Controversial William Hill Advert Banned May 15, 2019
- 888 Sports Enjoy Revenue Rise Despite Record Fine March 12, 2019
- William Hill Close To Completing Mr Green Acquisition February 5, 2019
- Ladbrokes And Coral Complete Merger November 4, 2016
Betting Groups And Implications For Punters
The fact that most of the gambling brands we know today are part of larger groups is a natural progression of the industry. As online betting has grown and gross gambling yield has increased the pie has become increasingly bigger allowing for monopolies to form, not in a dissimilar way to energy, utilities, banking and finance, construction, etc. Even many those that have remained as private independent companies have grown to huge levels, such as bet365 and Betfred.
Growth is not a bad thing and mergers and acquisitions to form larger super groups can be good for customers due to associated efficiency cost savings and the availability of more products and features. There are, however, some downsides too such as; reduced competition and less value for users, a shareholder and profit focused model and the ability for these groups to share information on you between brands.
Here we explore some of the implications for you as a customer of these companies.
Claiming Multiple Bonuses
With some groups now you are restricted from claiming multiple sign up bonuses and sometimes even retention offers. This means if you claim a bonus with one you may not necessarily be able to claim the introductory offer with another.
This is something that is often buried in T&C’s and not always easy to find until after you have signed up. Even if groups let you claim multiple offers across different brands they will certainly know every offer you have claimed making it much easier for you to be flagged up for abusing bonuses.
Same Promotions & Features
One big negative of brands merging is they often become very similar, which ultimately reduces the competition between the brands and the choice for customers. These days the sign up and retention offers available at say Ladbrokes and Coral or Paddy Power and Betfair are identical, meaning there is little point having more than one account within a group – although, it can be useful if you want to claim the same retention offer twice.
Features also tend to be the same, meaning all the brands will have the same type of streaming, cash out facilities, news and insights and free games.
Same Odds & Markets
Odds are set by either odds traders who professional price up markets or computer algorithms, most commonly a mixture of the two. When brands merge they also tend to merge their markets and data, meaning you will generally get the same odds and markets between two brands in the same group. There is no competition between them so they combine their data and provide a single price across all the brands.
This is again bad for choice and reduced the reasons as to why you would want more than one account within the same group. Saying that it is not always exactly the same when it comes to enhancements and price boosts so it can be worthwhile sometimes looking for differences between them.
There can be more noticeable differences, however, For example, Betfair have a betting exchange (peer-peer betting) but Paddy Power do not so you can often get better odds on the Betfair exchange. The PP and Betfair fixed odds sportsbooks will be almost identical.
Slots and casino games are mostly provided by third party software companies. Brands make agreements with these companies to license games they can then provider to players on their sites. The bigger a group is the more power they have to negotiate licenses with games developers and mergers can often mean individual brands can get access to more games at more competitive commission rates.
While each brand may end up with more games the choice of games between two different brands in the same group is usually identical. Likewise offers and features tend to be the same. Again there is little incentive if you are someone that enjoys sites with novel games to join a brand in the same group you already have an account with.
Every bet you place online is tracked and monitored. Most companies assign scores to bettors based on what they bet on, their stakes and how successful they are. This allows betting companies to do something called ‘stake factoring’, this effectively controls how much you are allowed to bet on certain markets.
While the practice seems unfair to many it is legal and something bookies have always done. They will limit winning customers and increase the limits of losing customers, to maximise their own profits. Naturally this issue becomes much worse with the newer super groups.
If you find, for example, you account is limited with Coral you will almost immediately find those same limits in place on Ladbrokes. This means if you fall foul of one of them you fall foul of all of them. This can be because you win too often or use too many promotions.
If you have accounts with two or more brands in the same group then information on how you bet, what you bet on and how good you are at betting will be shared between them. Companies argue that this allows them to deliver a more tailored experience for punters but at the same time it means they can limit or suspend more successful punters across the company.
If you don’t want your data shared between brands you are better sticking to independents or at least only signing up to one brand per betting group. This may actually end up being a mute point, however, with plans to potentially bring in a ‘single customer view‘ for safe gambling that will track what you bet across any licensed betting site. There are obvious data concerns there but ultimately your data is already being shared between brands as things stand now.
When brands merge they often merge their customer support too for efficiency. One reason brands are made to be very similar is so that the company can streamline their products and do things like have only one support facility.
This can be annoying at times. It has become common now when contacting support to be asked which brand you are contacting about and responses tend to be generic and less personal.