New Bookmakers & Betting Sites 2021

New customers only. 18+. Terms & Conditions Apply. begambleaware.org gamstop.co.uk #ad
New Customers
(T&C's Apply, 18+)
OwnerLocationVisit
Bet £10 Get £20 (4 x £5)EntainGibraltarVisit
T&C's Apply, 18+
18+ . New customers only. UK residents only. Minimum deposit £10. Minimum eligible bet £10. Min odds: 2.00. Free bets and bonus credited on eligible bet settlement. Free bet stakes are not included in returns. Casino bonus wagering is 50x and the bonus expires in 30 days. Free bets expire in 7 days. Certain deposit types are excluded. T&Cs apply. begambleaware.org #ad
Bet £5 Get £30Parimatch (operated by BetVictor)CyprusVisit
T&C's Apply, 18+
New Customers opt in and bet £5 at odds 2.00+ within 7 days of registration; excludes cashed out bets. Get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card payments only. Geo Restrictions. Additional terms for existing BetVictor customers apply. T&Cs Apply. 18+ begambleaware.org | Please gamble responsibly #ad
Bet £20, £10 Free Bet & 50 SpinsBelbridge ConsultancyIrelandVisit
T&C's Apply, 18+
This offer applies to all new UK based QuinnBet customers only who enter the Coupon Code: 'BET20”' at registration. Existing or previous QuinnBet customers do not qualify. Deposit and place a 'Qualifying Bet' of £20 or greater on any Sportsbook market of your choice (horse racing, football, golf etc) at minimum odds of evens (2.00) or greater. 18+ New UK Customers Only | T&Cs Apply | Begambleaware.org #ad
Bet £10 Get £10Aspire Global & Marketplay LtdMaltaVisit
T&C's Apply, 18+
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. #ad
Bet £10 Get £20 and 20 SpinsVivaro LimitedMaltaVisit
T&C's Apply, 18+
Only available to new, verified customers residing in the UK. Place a first ever sports bet (£10 min. stake; single bets only; min. odds 1.4). Get 2x£5 in free sports bets, £10 in bonus money at Casino and 20 free spins (£0.10 per spin) on eligible NetEnt Slots. Payment method restrictions apply. T&Cs apply.18+ Please gamble responsibly BeGambleAware.org #ad
£10 Bet & 30 Spins (Bet £20)Eaton Gate Gaming LimitedLondon, UKVisit
T&C's Apply, 18+
New customers only. Place a £20 bet of odds 1/1 (2.0) or greater to receive the £10 surprise bet and 30 free spins. #ad
Bet £20 Get £20Novigroup LimitedIsle of ManVisit
T&C's Apply, 18+
18+ | UK new customers only | KYC verified |Max £20 free bet | Min £20 bet | Min odds 7/10 (1.70) | Bonus Code: EXTRA10 | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Qualifying bet must be made within 3 days | Free bet valid for 7 days | T&Cs Apply | General Promo Terms Apply #ad
Bet £10 Get £20Mansion Europe Holdings LtdGibraltarVisit
T&C's Apply, 18+
New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 2 x £10 Free Bets valid for 7 days, stake not returned, no cash out. T&Cs apply. #ad
£50 Cash (up to)Vivaro LimitedMaltaVisit
T&C's Apply, 18+
New depositing STSbet.co.uk customers only. Promotion valid from 08/06/2021 until further notice. First deposit min. £20. Wager min. £100 on any sportsbook-related markets, single or accumulator bets, pre-match or in-play, with min. odds of 4/5. £5 cash for each £100 wagered. Up to £50 cash in total. Deposit method restrictions apply. Full T&Cs apply. BeGambleAware.org #ad
Bet £20 Get £10ASG Technologies LtdMaltaVisit
T&C's Apply, 18+
18+, Welcome Bonus: New depositing sport players only. Offer only applies to players who are residents of United Kingdom. Min deposit £10, minimum wagering on sport £20, req qualifying bets at min odds at 1/1, offers valid for 14 days; max one £10 free bet per customer, paid as bonus token with min odds 4/5 req. Selected payment methods. #ad
Up to £100 Extra WinningsLeoVegas GamingMaltaVisit
New customers only. Deposit £10 min and claim in ‘my offers' 1x100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. 18+ Full T&Cs apply www.begambleaware.org #ad
Bet £10 Get £30 in Free BetsArgyll EntertainmentSwitzerlandVisit
T&C's Apply, 18+
Valid for new UK customers on their first deposit. Deposit using code SPORTS30. 3 x £10 free bet tokens issues. Free bet min odds 1.8+. 1 x £10 free bet any Euro or Horse Racing (max win £100). 1 x £10 Euro 2020 create your bet (£250 max win). 1 x £10 free bet Premier League outright (no max win). #ad
£10 Free Bet For DoubleArgyll EntertainmentSwitzerlandVisit
T&C's Apply, 18+
New customers only. Expires 31/01/21. Qualifying bet £10 on any sports double within 48 hours of registration - Min odds 1.7 per selection. Max free bet £10 to be used at odds 1.7 and above per selection. Free bets expire after 7 days. 18+ BeGambleAware. Full terms apply. #ad
Bet £10 Get £10Probe InvestmentsMaltaVisit
T&C's Apply, 18+
18+. UK only. Available for new players who have registered at EnergyBet after 31.08.2020 and valid only for their first qualifying Sportsbook bet. Cash stakes only. Min. £10 deposit required. Min. total odds of 3/4. Min. odds for each selection 1/4. Bonus amount £10. Bonus funds to be wagered 1x on odds of 4/5 or higher. Bets placed for both sides, with the same outcome and for the same event, will be disqualified. Virtual Sports bets do not qualify. Cashed out bets do not qualify. Other T&Cs apply. Be gamble aware. Please bet responsibly. #ad

How To Choose A New Online Bookmaker

new sitesThese pages are dedicated to some of the bookmakers that I consider to be most worthy of your time. I’ve told you all about the different free bets that you can get, given you a bit of info about how the bookie works and what their website is like and more. I’ve also written some pages that tell you all about the different types of offers and features that you’ll be able to find if you have look around the place.

But how do bookmakers get started in the first place? How easy or otherwise is it for a company to start up a new site? Are there any guarantees in place to ensure that your money will be safe if you decide to take a punt on a new venture? How do they get a UK Gambling Commission license? Perhaps what you’ll be most interested in is how I vet them before choosing to recommend them to you on this site. Well hopefully I’ll be able to answer all of those questions here.

How Easy Is It To Start A New Betting Site?

new releaseThe answer to this question largely depends on how reputable the person creating the site is choosing to be. Obviously they have to be pretty damn reputable in order for me to be interested in talking about them, but not everyone is that scrupulous. It’s why I recommend you only use bookmakers I’ve talked about if you want to ensure your money is safe.

There are companies out there that specifically work in helping people to set-up new gambling sites. That means that people without the first clue what they’re doing can have an online site in no time at all.  Many new sites are known as White Labels, these sites that use software platofrms to provide all or some of their product.  There is nothing wrong with a white label but it is worth being aware of what they are otherwise you can end up signing up to very simialr sites.  Read out these brands and sportsbook software providers on our White Label Betting Sites page.

Of course if people want to operate their site within the UK or have UK residents placing bets on it then they’ll need to get a license (or work with a platform that already has a license). I’ll talk about that in a bit more detail shortly, but if you can’t see evidence of a licence then I wouldn’t go anywhere near the site no matter what they’re promising you.

It’s worth noting that there are different types of betting sites, with your run-of-the-mill casino style sites significantly easier to get going than a fully blown bookmaker’s site, complete with sports book and so on. It’s still easy enough for someone untrustworthy to do it, though, so do make sure you check out their background before jumping into metaphorical bed with them.

How Do NEw Sites Get A UK License?

licencedI have looked at Gambling Licences in detail elsewhere on the site, so I won’t go over old ground here. What I will say is that it isn’t all that easy get a license to operate in the UK and it’s a criminal offence to operate without one in this country.

There are numerous conditions that must be met in order for a company to be granted a license. They have a social and moral responsibility to look after their customers, as well as a legal responsibility to prove that they’re not money laundering. If companies don’t do exactly that then they’ll find themselves victim of some regulatory actions.

However let me answer the above question as simply as possible: How do sites get a UK license? They apply for one. They need to prove certain things and make specific promises, with the Gambling Commission investigating them to ensure that they have answered honestly. If they pass meet the criteria then there’s a strong chance their license will be granted.

What Guarantees Are There For Your Money?

guaranteeIf a company takes money for the purposes of gambling then they need to outline how and where that money is held in their terms and conditions. Your money is actually not protected by the government if it’s been deposited with a gambling company in the same way as it is with a bank, for example.

Companies are required to keep your money in a separate account to their business account, but they do not have to guarantee you’ll get your money back if they go bust in order to get a gambling license. In fact, there are three levels of protection and you may want to have a look at which one each bookie offers before deciding who to bet with.

Basic Cover means nothing, to be honest. Your funds will be held in a separate account but if the bookie goes bust then that money will be seen as being part of the business and you’ll lose it. Medium Cover is a little more reliable, with companies normally having insurance to mean that you’ll get your money back if something bad happens. The best one is High Cover. This ensures that your money is not only in an account that is separate from the rest of the business but is also controlled by an entirely external person or company.

How Do We Vet New Betting Websites?

newI would guess this is what you’ll be most interested in when you consider the fact that I’m giving you advice about who to place bets with. After all, you have no idea who I am, so it’s only fair that I explain what processes I go through before recommending a bookmaker on here.

Firstly, I do a lot of research. I not only look into the initial company but also their holding companies and backers. I have a look at their history and explore whether anyone associated with the site has ever had a ‘dodgy’ past. Have they been linked with companies that were set-up for a short period of time then disappeared without a trace, taking people’s money with them? If so they won’t feature on this site.

Obviously part of that also entails having a look at their UK Gambling License details and ensuring that everything on that front looks solid. When did they apply for it? How long have they held a license? If possible I also attempt to find out if any of the major players have applied for a license in the past and been turned down.

Once I’ve done all that I put them through the ultimate litmus test of all – the user experience. I join up to the site, place a few bets and see what the overall experience is like. How quick are they to pay any customer bonuses they’ve promised? Are they always fair with that, or do they try to renege on a deal somehow? How easy is it to place a bet?

I also go out of my way to put their customer support team through their paces. I want to know how quickly they respond to queries, how easy it is to get an answer and how often I’m left waiting before someone answers my questions.

One of the other things I like to do is make a deposit through a number of different means. If a bookie says that they accept PayPal, is that a decent way to put money into your account? Or is it just them having the option because it looks good and the actual experience is tricky to go through? Arguably even more important is how easy it is to withdraw your winnings. There’s no point placing bets and winning loads of money only to not be able to get it into your bank account without jumping through countless hoops!

Obviously some sites are easier to find out about than others. It’s also entirely fair to say that this isn’t an exhaustive list of things I do and stuff that I check. What I would say, though, is that I do my very best to double-check everything before I’m willing to talk about a site in favourable terms on these pages.