New Bookmakers & Betting Sites 2024

new bookmakersThese pages are dedicated to some of the newer bookmakers that I consider to be most worthy of your time. I’ve told you all about the different free bets that you can get, given you a bit of info about how the bookie works and what their website is like and more. I’ve also written some pages that tell you all about the different types of offers and features that you’ll be able to find if you have look around the place.

All of the sites listed here are UK licensed and accept UK players.

Best New Betting Sites

New customers only. 18+. Terms & Conditions Apply. gambleaware.org gamstop.co.uk #ad
New Customers
(T&C's Apply, 18+)
OwnerLocationVisit
Bet £10 Get £30BV GroupGibraltarVisit
T&C's Apply
18+ New Customers Only. Opt in and bet £10 (odds 2.00+) within 3 days of sign up. No cash-out. Get 3x£10 Free Bets for set markets (odds 2.0+) which expire in 5 days. Cards and Apple Pay payments only. Scroll down for T&Cs. GambleAware.org | Please gamble responsibly #ad
Bet £10 Get £30ProgressPlayCyprusVisit
New Players Only. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. #ad
Bet £10 Get £20LiveScore Betting & GamingGibraltarVisit
T&C's Apply
New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of the E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex E/Ws & Multiples), stakes not returned. Click here for full T&Cs. Bet Responsibly. BeGambleAware.org. 18+ #ad
Bet £10 Get £20 & 50 SpinsDribble Media LimitedLondon, UKVisit
T&C's Apply
18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. BeGambleAware.org #ad
Bet £10 Get £30Parimatch (operated by BetVictor)CyprusVisit
T&C's Apply
18+ New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. No cash-out. Get 4x£5 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 20 days. Selected payment methods only. T&Cs apply. begambleaware.org | Please gamble responsibly #ad
Bet £10 Get £20 In Free BetsVirgin Bet LimitedGibraltarVisit
T&C's Apply
New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org, 18+ #ad
Bet £25 Get £10Playbook GamingLondon, UKVisit
18+ only. New customers only. Sign Up using the promo code b25g10fb and make a minimum deposit of £25. Place a minimum £25 bet on any selection with minimum odds of evens (2.0) and receive a £10 free bet upon bet settlement the following day. BeGambleAware.org. Full terms apply. #ad
50% Back as Free Bet Up to £50Taichi Tech LimitedReading, UKVisit
T&C's Apply
18+ New Customer only. Register with Fafabet and get 50% back as a free bet up to £50+20 casino bonus. Deposit and bet on Sportsbook markets of your choice at odds of evens 1/1 (2.00) or greater is required to qualify for the max free bet, which is based on first day losses. Even a single £10 bet at minimum odds, secures a £5 Free Bet & 5 Free Spins. T&Cs apply. #ad
Bet £10 Get £50Copybet UK LimitedLondon, UKVisit
T&C's Apply
18+ only. New customers only. For verified UK and Ireland clients only. The qualifying bet should start at £/€10 and have 1.9 or greater odds. Following the qualifying bet, you will receive 5 free bets that can be used one after another. Each free bet lasts for 7 days. Single bet only. Pre-Match or Live. No Cash-Out. Max payout – £/€500. #ad
£10 Acca Free Bets (Weekly) + 100 SpinsFootball Pools LimitedLiverpool, UKVisit
T&C's Apply
18+, UK only. SPORTS: Place a minimum 2x £10 pre-match 4 leg acca cash bet where odds accumulate to 3.0 (2/1) or more and get a £10 bonus funds to use on multiples (3 or more selection, min odds per selection 1.5 (1/2)). Cashed Out, Asian Handicaps, Draw no Bet wagers or bets with void legs do not qualify for this promotion. Free Bet credited every Monday by 12pm. Maximum 1 free bet per customer per week available from this promotion. CASINO Deposit and Stake £10 on casino slots and receive 100 Free Spins on ‘Bacon Banker’. Qualifying players will have the Free Spins credited by 5pm the next day to their account. Players will need to log in and load up ‘Bacon Banker’ to claim their free spins. Spin value is £0.10. No wagering on winningsFree Spins 7 day expiry. Full T&C's apply. #ad
10% Cashback AlwaysL&L Europe LtdMaltaVisit
T&C's Apply
Cashback is cash without restrictions. Full T&C's apply. No Max cashout. Gambling can be addictive. Play responsibly. T&C's apply. 18+ #ad
Bet £15, Get £15 Free BetAspire GlobalMaltaVisit
T&C's Apply
New Players only. Max. Free Bet Token amount: £15. Minimum Deposit: £15. Minimum wagering on Sport to activate the Free Bet Token: £15. Full T&C's apply. #ad
Bet £10 Get £10EU Lotto LtdGibraltarVisit
T&C's Apply
Add a bet to your betslip with the minimum stake of £10 and tick “promotion opt in” on the betslip before placing your bet. Once accepted we’ll credit you with a £10 free bet. Minimum odds on qualifying bet 1/1 (2.0). Your qualifying bet must be placed within 7 days after claiming the offer. Ends 31/12/24 at 23:59 GMT. Full T&Cs Apply. #ad
Bet £15, Get £10 Free BetAspire GlobalMaltaVisit
T&C's Apply
New customers only. Max. one £10 free bet. Qualifying bets must be placed at odds of 1/1 (2.00) or greater. Paid as bonus token with min. 4/5 (1.80) Odds req. T&CS APPLY. 18+ #ad
£10 Bonuses (Bet £30)Bet21 LimitedLondon, UKVisit
T&C's Apply
18+ New UK customers only. Promo code: BONUS10. Min deposit & single bet £30. Evens (2.0) or above. Bet must be placed same day as deposit. £5 Free bet added after qualifying bet settlement, £5 in Free Spins within 48 hrs. Full T&Cs apply. #ad
10% Cashback AlwaysL&L Europe LtdMaltaVisit
Cashback is cash without restrictions. Full T&C's apply. No Max cashout. Gambling can be addictive. Play responsibly. T&C's apply. 18+ #ad
Bet £10 Get £10Aspire Global & Marketplay LtdMaltaVisit
T&C's Apply
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. #ad
Bet £20 Get £50Progress PlayCyprusVisit
18+ | UK New Players Only | Opt-in Required | Min £20 qualifying bets, stake not returned | Free bet – one-time stake of £50, min odds 1.7, stake not returned | Bonus Code: FBSBET | 1X wager the winnings | Wager from real balance first | Wager calculated on bonus bets only | Max conversion: £200 | Valid for 7 Days from issue | Excluded Skrill & Neteller deposits | Withdrawal requests voids all active/pending bonuses | Full Terms apply #ad
Bet £50 Get £25 Free Bets & 10 SpinsFitzdares LtdLondon, UKVisit
New customers only, 18+. Min deposit £10. Place a £50 bet on any sport at 2.0+ to qualify for £25 in free bets and 10 Free Spins. Free Bets and Spins valid 7 days. £0.10 Free Spins. T&Cs apply. BeGambleAware.org. #ad
Bet £10 Get £20 (4 x £5)EntainGibraltarVisit
T&C's Apply
18+ . New customers only. UK residents only. Minimum deposit £10. Minimum eligible bet £10. Min odds: 2.00. Free bets and bonus credited on eligible bet settlement. Free bet stakes are not included in returns. Casino bonus wagering is 50x and the bonus expires in 30 days. Free bets expire in 7 days. Certain deposit types are excluded. T&Cs apply. begambleaware.org #ad
50% Loses Up To £25 Free BetGoodwin Racing LimitedUckfield, UKVisit
T&C's Apply
18+. New accounts only. New customers must have a minimum of 3 bets of £10 at odds of evens(2.0) or bigger on first day. First day losses equals all losing stakes less all returns and the day finishes at 23:59. Free bets must be entirely used and stakes are deducted from returns. Free bets expire after 7 days and are non-withdrawable. Full T&Cs apply. Begambleaware.org #ad
Bet £10 Get £10Aspire Global & Marketplay LtdMaltaVisit
T&C's Apply
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £20 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement #ad
Bet £10 Get £10Aspire Global & Marketplay LtdMaltaVisit
T&C's Apply
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £20 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement #ad
Bet £10 Get £10 + £4 In Fantasy TicketsScout & CoMaltaVisit
T&C's Apply
New Customers Only. Strictly 18+. Minimum Deposit £10. Deposit, play your complimentary £2 fantasy ticket, and place a qualifying bet of at least £10 at minimum odds of 2.0 (1/1) and receive £10 in free bets. (2x £5 free bets). The first £5 free bet is credited when the first £2 fantasy ticket has been used. The second £5 free bet is released after 7 days when your second £2 fantasy ticket has been used. Once the qualifying £10 minimum bet is settled, you will receive your first £5 free bet within 24 hours. Free bet winnings are paid in cash - stake deducted from winnings. T&Cs Apply. #ad
Up To £35 Free Bet + 10 SpinsBelbridge ConsultancyIrelandVisit
T&C's Apply
We've enhanced our Sportsbook Welcome Offer, giving new UK customers the opportunity to get 50% back as a Free Bet up to £35 plus 10 Free Spins! T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org #ad
Bet £10 Get £15Aspire GlobalMaltaVisit
T&C's Apply
18+, New customers only. Min wagering on sport £10. Max one £15 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited. Play responsibly, www.begambleaware.org. T&C's apply. #ad
Bet £10 Get £15Aspire Global & Marketplay LtdMaltaVisit
T&C's Apply
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets not eligible. #ad
Bet £10 Get £20 & 20 SpinsVivaro LimitedMaltaVisit
T&C's Apply
Only available to new, verified customers residing in the UK. Place a first ever sports bet (£10 min. stake, single or multiple bets, min odds 1.4. Get 2x£5 in free sports bets, £10 in bonus money at casino and 20 free spins (£0.10 per spin) on eligible NetEnt slots. Payment method restrictions apply. T&Cs apply. #ad
Bet £10 Get £30Eaton Gate Gaming LimitedLondon, UKVisit
T&C's Apply
New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly. #ad
Bet £20 Get £10ASG Technologies LtdMaltaVisit
18+. New depositing sport players only. Offer only applies to players who are residents of United Kingdom. Min deposit £10, minimum wagering on sport £20, req qualifying bets at min odds at 1/1. Bet expires after 14 days of being credited. Max one £10 free bet per customer, paid as bonus token with min odds 4/5 req. PayPal, Neteller, Paysafe or Skrill not eligible. Gambling can be addictive. Please Play Responsibly. www.begambleaware.org. T&C's apply. #ad
100% Profit Boost Up To £100LeoVegas GamingMaltaVisit
18+ BeGambleAware.org, New reg only. Claim by placing a min deposit £10 via ‘My Offers’ page within 30 days. 7 days to stake max £10 in-play, min odds 1/1 (2.0). Max. extra winnings £100. Once claimed, 30-day expiry. Cashed out, System & EW bets do not qualify. Other Promotional Play Restrictions Apply. T&Cs apply. #ad

How To Choose A New Online Bookmaker

new sites

But how do bookmakers get started in the first place? How easy or otherwise is it for a company to start up a new site? Are there any guarantees in place to ensure that your money will be safe if you decide to take a punt on a new venture? How do they get a UK Gambling Commission license? Perhaps what you’ll be most interested in is how I vet them before choosing to recommend them to you on this site. Well hopefully I’ll be able to answer all of those questions here.

How Easy Is It To Start A New Betting Site?

new releaseThe answer to this question largely depends on how reputable the person creating the site is choosing to be. Obviously they have to be pretty damn reputable in order for me to be interested in talking about them, but not everyone is that scrupulous. It’s why I recommend you only use bookmakers I’ve talked about if you want to ensure your money is safe.

There are companies out there that specifically work in helping people to set-up new gambling sites. That means that people without the first clue what they’re doing can have an online site in no time at all.  Many new sites are known as White Labels, these sites that use software platofrms to provide all or some of their product.  There is nothing wrong with a white label but it is worth being aware of what they are otherwise you can end up signing up to very simialr sites.  Read out these brands and sportsbook software providers on our White Label Betting Sites page.

Of course if people want to operate their site within the UK or have UK residents placing bets on it then they’ll need to get a license (or work with a platform that already has a license). I’ll talk about that in a bit more detail shortly, but if you can’t see evidence of a licence then I wouldn’t go anywhere near the site no matter what they’re promising you.

It’s worth noting that there are different types of betting sites, with your run-of-the-mill casino style sites significantly easier to get going than a fully blown bookmaker’s site, complete with sports book and so on. It’s still easy enough for someone untrustworthy to do it, though, so do make sure you check out their background before jumping into metaphorical bed with them.

How Do NEw Sites Get A UK License?

licencedI have looked at Gambling Licences in detail elsewhere on the site, so I won’t go over old ground here. What I will say is that it isn’t all that easy get a license to operate in the UK and it’s a criminal offence to operate without one in this country.

There are numerous conditions that must be met in order for a company to be granted a license. They have a social and moral responsibility to look after their customers, as well as a legal responsibility to prove that they’re not money laundering. If companies don’t do exactly that then they’ll find themselves victim of some regulatory actions.

However let me answer the above question as simply as possible: How do sites get a UK license? They apply for one. They need to prove certain things and make specific promises, with the Gambling Commission investigating them to ensure that they have answered honestly. If they pass meet the criteria then there’s a strong chance their license will be granted.

What Guarantees Are There For Your Money?

guaranteeIf a company takes money for the purposes of gambling then they need to outline how and where that money is held in their terms and conditions. Your money is actually not protected by the government if it’s been deposited with a gambling company in the same way as it is with a bank, for example.

Companies are required to keep your money in a separate account to their business account, but they do not have to guarantee you’ll get your money back if they go bust in order to get a gambling license. In fact, there are three levels of protection and you may want to have a look at which one each bookie offers before deciding who to bet with.

Basic Cover means nothing, to be honest. Your funds will be held in a separate account but if the bookie goes bust then that money will be seen as being part of the business and you’ll lose it. Medium Cover is a little more reliable, with companies normally having insurance to mean that you’ll get your money back if something bad happens. The best one is High Cover. This ensures that your money is not only in an account that is separate from the rest of the business but is also controlled by an entirely external person or company.

How Do We Vet New Betting Websites?

newI would guess this is what you’ll be most interested in when you consider the fact that I’m giving you advice about who to place bets with. After all, you have no idea who I am, so it’s only fair that I explain what processes I go through before recommending a bookmaker on here.

Firstly, I do a lot of research. I not only look into the initial company but also their holding companies and backers. I have a look at their history and explore whether anyone associated with the site has ever had a ‘dodgy’ past. Have they been linked with companies that were set-up for a short period of time then disappeared without a trace, taking people’s money with them? If so they won’t feature on this site.

Obviously part of that also entails having a look at their UK Gambling License details and ensuring that everything on that front looks solid. When did they apply for it? How long have they held a license? If possible I also attempt to find out if any of the major players have applied for a license in the past and been turned down.

Once I’ve done all that I put them through the ultimate litmus test of all – the user experience. I join up to the site, place a few bets and see what the overall experience is like. How quick are they to pay any customer bonuses they’ve promised? Are they always fair with that, or do they try to renege on a deal somehow? How easy is it to place a bet?

I also go out of my way to put their customer support team through their paces. I want to know how quickly they respond to queries, how easy it is to get an answer and how often I’m left waiting before someone answers my questions.

One of the other things I like to do is make a deposit through a number of different means. If a bookie says that they accept PayPal, is that a decent way to put money into your account? Or is it just them having the option because it looks good and the actual experience is tricky to go through? Arguably even more important is how easy it is to withdraw your winnings. There’s no point placing bets and winning loads of money only to not be able to get it into your bank account without jumping through countless hoops!

Obviously some sites are easier to find out about than others. It’s also entirely fair to say that this isn’t an exhaustive list of things I do and stuff that I check. What I would say, though, is that I do my very best to double-check everything before I’m willing to talk about a site in favourable terms on these pages.