New Bookmakers & Betting Sites

New Customers
(T&C's Apply, 18+)
FoundedOwnerLocationVisit
Dep £10 Play With £202017Mustard Sports LimitedIsle of ManVisit
T&C's Apply, 18+
18+. New and selected customers only. Opt-in and £/€10 min deposit required. 1x Wagering required before withdrawal. T&Cs apply
£50 Matched Bonus2005RaceBets International GamingMaltaVisit
T&C's Apply, 18+
New customers only. Minimum deposit £/€10 – must play through once. 100% Maximum bonus £/€50 on first deposit only. 5x wagering at minimum odds of 1/2(1.5). Must be completed within 45 days of registering. T&Cs apply. 18+
100% Profit Boost200232Red PlcGibraltarVisit
T&C's Apply, 18+
100% boost on first bet in play for new & existing players. Apply a 100% boost on a £10 bet or tier this down up to a 10% boost on a £100 bet. Max extra cash winnings is £100, wager must have evens+ price, UK and Ireland customers only, boost can be used each way, no Skrill or Neteller funds can be used.
£10 Insurance1965GentingGuernseyVisit
T&C's Apply, 18+
New customers only. A qualifying bet is a losing first settled real money single bet of at least £/€10 or more (at odds of evens (2.0) or greater (or a multiple where each selection is at odds of 2/5 (1.4) or more. Only losing win single part of an E/W bet will qualify. free bet credited within 24 hours of qualifying bet settling and must be used within 14 days. free bet stake not included in returns.
Up to £100 Extra Winnings2011LeoVegas GamingMaltaVisit
T&C's Apply, 18+
New customers only. Deposit £10 min and claim in ‘my offers' 1x100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. 18+ Full T&Cs apply www.begambleaware.org
£50 Matched Bonus2017Argyll EntertainmentSwitzerlandVisit
T&C's Apply, 18+
Code: SN50NEW. New customers only. Valid once per customer. Bonus expires after 30 days. Expires 31.05.19. 7x turnover at 1.6 minimum odds. 18+ only. BeGambleAware.
£10 Free Bet For Double2017Argyll EntertainmentSwitzerlandVisit
T&C's Apply, 18+
New customers only. Expires 31/12/19. Qualifying bet £10 on any sports double within 48 hours of registration - Min odds 1.7 per selection. Max free bet £10 to be used at odds 1.7 and above per selection. Free bets expire after 7 days. Skrill and Neteller deposits excluded. 18+ BeGambleAware. Full terms apply.
Bet £10 Get £102016Black Type Services LtdLondon, UKVisit
T&C's Apply, 18+
Guaranteed £5 Casino Bonus and a £5 Free Sportsbook Bet if your first bet loses. New customers only. Qualifying bet must a single of £10 or more at odds of evens (2.0) or greater. Full T&C's apply.
Bet £20 Get £202013Royal Panda LimitedMaltaVisit
T&C's Apply, 18+
18+, first deposit only, T&Cs apply begambleaware.org. Deposits with Skrill, Paypal, Neteller and Paysafecard not eligible. Free sports bet: Minimum deposit and stake £20 (min odds 2.0). Credited after all qualifying bets settled. Initial £20 free bet not returned. Casino Welcome Bonus and Free Spins: min. dep: £10, max. bonus £100. Free spins: Starburst only, no deposit required. Bonus/free spins winnings wagering requirement: x35. Max bonus bet: £5, can vary.
Bet £20, £10 If Lose2012Fesuge LimitedIsle of ManVisit
T&C's Apply, 18+
Register, deposit (with debit or credit card) and bet £20 or more at 4/5+. When that wager settles if it loses you will recieve a £10 bonus token that can be used on any markets in 7 days with cash winngs (bonus stake not given back).
Bet £10 Get £102007Mr Green & Co ABSwedenVisit
T&C's Apply, 18+
New registrations that fund their account initially with £10+ and bet £10 (in one wager) at 3/1+ odds will get a £10 free bet upon settlement of that bets, this must be used on a multiple bet with 3 or more selections and expires after 7 days. Skrill, PaySafe, Neteller deposits excluded from this offer.
Acca Bonus up to £502016Probe InvestmentsMaltaVisit
T&C's Apply, 18+
New UK customers 18+, making 1 st deposit before 31/12/2019 only. Must select bonus. Min £10 dep. Matched 100% up to £50 as Bonus Funds (10x wag. req.). More T&Cs apply. BeGambleAware.org
£5-25 Matched Free Bet2008Vivaro LimitedMaltaVisit
T&C's Apply, 18+
Register and deposit (method restrictions apply, £5 minimum) and bet £5+ on a 3+ selection multiple, each leg with odds of 1/2+ within 14 days of joining. Get a matched free bet up to £25 within a day of qualifying bet placement, valid 14 days, use at 4/5+ odds. Cash winnings free token stake not returned.
Bet £10 Get £10 + 10 Spins2017Belbridge ConsultancyIrelandVisit
T&C's Apply, 18+
Register, make a deposit (bank cards only) and place a £10+ bet at evens+ odds. If that wager goes on to lose on settlement of that bet you will receive, within 48 hours, a stake matched free bet up to £10 (use at 1/2+ odds in 7 days) and win or lose get 10 free spins for a specific slot game (10p each, cash winnings up to £20). Spins and tokens valid 7 days from issue.
Bet £10 Get £302017Addison Global LimitedLondon, UKVisit
T&C's Apply, 18+
Place a bet of at least £10 or more with odds of 1/2 (1.5) or higher, all in one bet. On settlement (must settle within 13 days of registration date) of that wager you will receive an opt-in prompt, accept this to redeem 2 x £15 free bet tokens, each valid 7 days to be used on any markets, pre-event or in-play.
Up To £200 Bonus2009Tonybet OÜLithuaniaVisit
T&C's Apply, 18+
First deposit matched from £10 up to £200 with a bonus. Enter code TONY200 on deposit to claim (deposits with PaySafe, Neteller or Skrill invalid for offer). Wager the deposit amount 10x in 30 days at 13/20+ odds (can supplement deposit with further funds to complete this). This will then activate your matched bonus which must then be wagered once at 13/20+ in 5 days.
Up To £25 Free Bet2010Novigroup LimitedIsle of ManVisit
T&C's Apply, 18+
New Novibet customers, with verified documents, can claim a free bet matched to their first bet with 3+ selections and minimum odds of 7/10 each pick. Minimum bet to qualify is £10, maximum free bet is £25. Free bet stakes not returned. Certain Markets/sports/payment methods restrictions apply. Qualifying bet must be made within 30 days. Free bet valid for 30 days
Bet £10 Get £102013Incentive Group LimitedScotlandVisit
T&C's Apply, 18+
Place a £10+ qualifying bet with odds of Evens+ and get a £10 Free Bet to be used on an accumulator with a minimum of 3 selections and minimum cumulative odds of Evens+. Free bet will expire after 7 days if not used. Certain bet types excluded for qualifying bets. Must accept pop-up when prompted. UK only. 1 Per new customer. Limited availability. Qualifying bet must settle within 7 days of registration. Free bet restrictions apply
£20 Deposit Bonus2018Argyll EntertainmentSwitzerlandVisit
T&C's Apply, 18+
Turnover requirement of 7x your deposit bonus at minimum odds of 1.8. Bonus expires after 30 days. The maximum stake towards wagering is £50. Any bets placed exceeding the £50 maximum will not count towards any wagering requirement. Full T&Cs Apply.
Up To £50 Bonus2018Marikit Holdings Ltd CasinosCyprusVisit
T&C's Apply, 18+
Newly registered customers can claim a 100% bonus on their first deposit up to £50 when entering code 50SPORT. Wager the deposit amount once at 13/20+ odds to activate the bonus, do this in 30 days. Once activated wager the bonus 10x at 13/20+ in 5 days.
Dep £10 Get £10 Free Bet2018ProgressPlayMaltaVisit
T&C's Apply, 18+
New customers who register and deposit for the first time using code '50SPORT' can claim a 100% matched welcome bonus up to £50. To activate the bonus wager the deposit amount once within 30 days at 13/20 (1.65) or greater odds. The bonus must then be wagered 10x at 13/20+ within 5 days. BeGambleAware. T&Cs apply.
50% up to £502003Mansion Europe Holdings LtdGibraltarVisit
T&C's Apply, 18+
Register and deposit using credit or debit card with code MB50, minimum £10, to recieve a 50% bonus up to £50 (deposit £100 to get full amount). Wager the deposit + bonus amount 6x at 4/5+ odds in 30 days to withdraw.

How To Choose A New Online Bookmaker

new sitesThese pages are dedicated to some of the bookmakers that I consider to be most worthy of your time. I’ve told you all about the different free bets that you can get, given you a bit of info about how the bookie works and what their website is like and more. I’ve also written some pages that tell you all about the different types of offers and features that you’ll be able to find if you have look around the place.

But how do bookmakers get started in the first place? How easy or otherwise is it for a company to start up a new site? Are there any guarantees in place to ensure that your money will be safe if you decide to take a punt on a new venture? How do they get a UK Gambling Commission license? Perhaps what you’ll be most interested in is how I vet them before choosing to recommend them to you on this site. Well hopefully I’ll be able to answer all of those questions here.

How Easy Is It To Start A New Betting Site?

new releaseThe answer to this question largely depends on how reputable the person creating the site is choosing to be. Obviously they have to be pretty damn reputable in order for me to be interested in talking about them, but not everyone is that scrupulous. It’s why I recommend you only use bookmakers I’ve talked about if you want to ensure your money is safe.

There are companies out there that specifically work in helping people to set-up new gambling sites. That means that people without the first clue what they’re doing can have an online site in no time at all.  Many new sites are known as White Labels, these sites that use software platofrms to provide all or some of their product.  There is nothing wrong with a white label but it is worth being aware of what they are otherwise you can end up signing up to very simialr sites.  Read out these brands and sportsbook software providers on our White Label Betting Sites page.

Of course if people want to operate their site within the UK or have UK residents placing bets on it then they’ll need to get a license (or work with a platform that already has a license). I’ll talk about that in a bit more detail shortly, but if you can’t see evidence of a licence then I wouldn’t go anywhere near the site no matter what they’re promising you.

It’s worth noting that there are different types of betting sites, with your run-of-the-mill casino style sites significantly easier to get going than a fully blown bookmaker’s site, complete with sports book and so on. It’s still easy enough for someone untrustworthy to do it, though, so do make sure you check out their background before jumping into metaphorical bed with them.

How Do NEw Sites Get A UK License?

licencedI have looked at Gambling Licences in detail elsewhere on the site, so I won’t go over old ground here. What I will say is that it isn’t all that easy get a license to operate in the UK and it’s a criminal offence to operate without one in this country.

There are numerous conditions that must be met in order for a company to be granted a license. They have a social and moral responsibility to look after their customers, as well as a legal responsibility to prove that they’re not money laundering. If companies don’t do exactly that then they’ll find themselves victim of some regulatory actions.

However let me answer the above question as simply as possible: How do sites get a UK license? They apply for one. They need to prove certain things and make specific promises, with the Gambling Commission investigating them to ensure that they have answered honestly. If they pass meet the criteria then there’s a strong chance their license will be granted.

What Guarantees Are There For Your Money?

guaranteeIf a company takes money for the purposes of gambling then they need to outline how and where that money is held in their terms and conditions. Your money is actually not protected by the government if it’s been deposited with a gambling company in the same way as it is with a bank, for example.

Companies are required to keep your money in a separate account to their business account, but they do not have to guarantee you’ll get your money back if they go bust in order to get a gambling license. In fact, there are three levels of protection and you may want to have a look at which one each bookie offers before deciding who to bet with.

Basic Cover means nothing, to be honest. Your funds will be held in a separate account but if the bookie goes bust then that money will be seen as being part of the business and you’ll lose it. Medium Cover is a little more reliable, with companies normally having insurance to mean that you’ll get your money back if something bad happens. The best one is High Cover. This ensures that your money is not only in an account that is separate from the rest of the business but is also controlled by an entirely external person or company.

How Do We Vet New Betting Websites?

newI would guess this is what you’ll be most interested in when you consider the fact that I’m giving you advice about who to place bets with. After all, you have no idea who I am, so it’s only fair that I explain what processes I go through before recommending a bookmaker on here.

Firstly, I do a lot of research. I not only look into the initial company but also their holding companies and backers. I have a look at their history and explore whether anyone associated with the site has ever had a ‘dodgy’ past. Have they been linked with companies that were set-up for a short period of time then disappeared without a trace, taking people’s money with them? If so they won’t feature on this site.

Obviously part of that also entails having a look at their UK Gambling License details and ensuring that everything on that front looks solid. When did they apply for it? How long have they held a license? If possible I also attempt to find out if any of the major players have applied for a license in the past and been turned down.

Once I’ve done all that I put them through the ultimate litmus test of all – the user experience. I join up to the site, place a few bets and see what the overall experience is like. How quick are they to pay any customer bonuses they’ve promised? Are they always fair with that, or do they try to renege on a deal somehow? How easy is it to place a bet?

I also go out of my way to put their customer support team through their paces. I want to know how quickly they respond to queries, how easy it is to get an answer and how often I’m left waiting before someone answers my questions.

One of the other things I like to do is make a deposit through a number of different means. If a bookie says that they accept PayPal, is that a decent way to put money into your account? Or is it just them having the option because it looks good and the actual experience is tricky to go through? Arguably even more important is how easy it is to withdraw your winnings. There’s no point placing bets and winning loads of money only to not be able to get it into your bank account without jumping through countless hoops!

Obviously some sites are easier to find out about than others. It’s also entirely fair to say that this isn’t an exhaustive list of things I do and stuff that I check. What I would say, though, is that I do my very best to double-check everything before I’m willing to talk about a site in favourable terms on these pages.