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There are a vast array of bookmakers that all want to earn your custom and they try to find ways to woo you away from their competitors. Some offer price boosts, giving you higher returns than with their standard odds. Other have regular offers for their most loyal customers. Some do both of those things and more besides.
One of the ever more popular methods of trying to curry your favour is to guarantee you the best odds on horse racing and greyhound racing. This is the promise that I want to tell you about on this page, especially as taking bookies up on it is a good idea if you’re the sort of person who places bets on a regular basis. Why not make sure you’re getting the best odds around?
What Is Best Odds Guaranteed?
This is one of the easiest offers to understand out of all of the deals in play at the moment. If you place an offer with a bookie that has a Best Odds Guaranteed promise and the starting price of the horse or dog that you bet on ends up being higher than it was when you placed the bet then you’ll get paid out at the higher price.
Now every bookmaker will have their own rules and regulations when it comes to their BOG offer, but that’s the general principle. The idea is that they don’t want you to feel that you should take your business elsewhere, so they promise that you won’t regret betting with them and that, hopefully, will result in you continuing to use them over a rival.
Common Best Price Guarantee Terms
As I’ve just said, some bookmakers have different rules from others about how this offer is applied. Virtually all of the bookies who operate to a British market and have a Best Odds Guarantee apply it to all UK and Irish events. Some will cover both horse racing and dog racing, others will only cover the dogs and others will do just the horses. That’s something worth finding out about depending on your favourite sport.
As with every offer out there, make sure you find out if there’s a minimum stake you need to place in order to get the BOG. Some smaller operators have, for example, a minimum stake of £10, with £5 Each Way being acceptable.
Most betting sites require you to place your bet after around 9am or 10am on the day of the race that you’re betting on, so bets placed in advance (ante-post) won’t be protected by the guarantee.
Some companies only offer the guarantee on single bets, so that’s something to bear in mind if you’re a fan of accumulators. Others will cover both single and multiple bets with their guarantee as long as they’re placed online. They’ll pay out at the bigger price compared to Early and Board Prices.
Some bookies have a maximum amount that they’ll pay through their Best Odds Guarantee. That’s not the same as normal maximum returns, though. As an example, let’s say that you’ve placed a bet and the odds you placed would have seen a return of £70,000 but the BOG sees that shoot up to £130,000. In that case there’s an ‘uplift’ of £60,000 but if the bookie has a maximum return of £50,000 then you’ll only get paid £120,000.
There aren’t many restrictions in place on this offer, though it’s worth noting that you won’t get the guarantee on post betting, tote pools, pari-mutuel betting or enhanced accumulators with most bookmakers.
Best Odds Guaranteed Plus
It’s obvious, really, but given this was a way of bookmakers trying to bring in business it was no surprise that once one started doing it so did others. As soon as that happened those clever so-and-sos had to device an even better way of bringing in and then keeping hold of the punters. That’s where the Best Odds Guaranteed Plus offer comes in. But what is it? And is one better than the other?
Essentially, Best Odds Guaranteed Plus is the same as the Best Odds Guarantee I’ve already described but with an added price boost. Not only will you get paid at a better price you’ll find that your odds are enhanced even further.
Let’s say that you took a price of 5/1 on a horse. When the race started its Starting Price (SP) was 7/1. The other bookmakers that have a BOG will pay you out at the 7/1 SP, whilst Ladbrokes will boost the price they pay out on to 15/2.
It’s fairly standard practice for bookmakers to not offer either type of Best Odds Guarantee on in-play betting, instead limiting it to bets placed before the race starts.