Football is the most bet on sport in the UK, around 70% of all bets placed are on the beautiful game. It is therefore no surprise that bookies compete fiercely for football markets, often running loss leader promos to get you to bet with them. As a bettor you can find more value on football than any other sport but only if you use the right sites and offers.
In the table below we look at free bets, early payouts, enhanced winnings and insurance offers that can be used for football betting. We have specific pages you can visit for other offers; Acca Insurance, Accumulator Bonuses, Free Bets for Winners, Free Games & Jackpots, Price Boosts and Free Bet Clubs.
Best Football Betting Offers
Types Of Football Betting Offers
Some of the most popular football bets are those that give you a free bet, either for placing a specific bet or for winning a bet. This is essentially an added incentive for you to back a specific market or bet type.
- Place a bet (e.g. a 5+ multiple) and get a matched free bet.
- Back a line with minimum odds (e.g. 4/1+) and if it wins get a free bet.
- Free bet if something specific happens (e.g. selected player scores, goal in the last 5 minutes, certain team wins etc).
- Free bets each time something happens (e.g. for each goal scored in a match).
It is common for bookmakers to push certain markets they want you to bet on by offering free tokens. One main example of this are bet builder features, many brands will give you a matched free bet for some matches if you build your own bet.
Enhanced Winnings, Extra Payouts & Odds Boosts
The second most common football offer are those that boost your winnings, either before the bet is placed (e.g. an odds boost), if something happens in a match (e.g. penalty scored gives double winnings) or if the market you backed does something special (e.g. double winnings if your goalscorer scores twice).
There is no specific recipe with these offers with a wide variety of short and longer-term promotions available. The longer term offers that can be applied to any football, e.g. a 3+ selection acca boost, are great for those that want to place their own bets, rather than those pushed by the bookie. Shorter term ‘super boost’ type offers on specific markets or matches are however the most valuable in terms of how much extra you get, but you should only back these if you wanted to back that market anyway.
Most of these offers pay out extra winnings in cash, but usually stake limited. Some payout in free bets.
The early payout promotion is something that has gained traction in recent years to become one of the main offer types for football. These take various guises but one of the most common now is the early pay out if you back a team in major competitions to win and they go 2-0 up at any stage – several bookies now provide this.
Other variations we’ve seen include early payouts if you back a team to win a league outright pre-season and they go 10+ points clear, payout if your bet loses in injury time or if your team scores in the first 5 minutes.
The beauty of these offers is you can generally use them across a wide range of games and the majority pay out in cash, although may be stake limited.
Money Back & Insurance
Money back offers are the most ubiquitous, with most operators now providing at least one short or long term offer. Almost all money back and insurance promotions for football pay winnings as a free bet or bonus, although rarely for big events you can find some cash offers.
Insurance deals are pretty much always stake limited too, they also don’t pay back as much as they used to, with many deals now limited to £10, although £25 and £50 offers are sometimes available, or higher if you are a VIP.
The main types of deal are:
- Money back if a team loses
- Money back if a certain player scores
- Money back if your team is winning but loses
- Acca Insurance
- 0-0 draw insurance
- Refund if something happens (e.g. a penalty scored)
- Injury time / Added Time insurance
- Extra time insurance
- Opposite score/goalscorer insurance (e.g. back a team to win 2-0, if it is 0-2 instead get a refund)
- VAR insurance (if bet loses due to a VAR decision).
Getting The Best Out Of Football Promotions
Think About Odds Not Just Offers
Offers are a great way to add value to bets but even using a promotion you can sometimes still get a better deal elsewhere without one. For example, if you have a promo such as a bet boost on a 3+ footy acca and let’s say the initial odds were 20/1 and that is boosted to 22/1. It’s worth checking with other bookies to see what odds they would give on the same picks, if they overall odds were higher than 22/1 you would be better going with the other bookie and not using the offer.
It also helps to consider the stake value that the offer applies to too. If you want to place say a £50 bet and the offer only applies to stakes up to £10 then this would mean £40 of your stake would be placed at standard terms.
Read The Terms
There are almost always restrictions for promotions and so it helps to read the significant terms at least before using an offer. This includes looking for the offer start and end time, minimum/maximum stake and odds limits, how you will be credited, how long it will take and how long any free bets or bonuses are valid for and if they themselves have odds or market restrictions. There may also be maximum winnings / refund amounts.
Other things to consider are payment methods as some banking methods are excluded from promotions. A prime example of this is if you fund your betting account through eWallets such as Skrill and Neteller or cash vouchers such as PaySafeCard. These methods are more liable to fraud and duplicate accounts and therefore lots of bookies now will not allow players who deposit using these methods to use all or certain promotions.
Multiple Accounts Mean More Choice
It’s nice to stay loyal to your favourite bookies but the fact of the matter is the more you shop around the more value you can find as different brands push different types of markets and offers.
If you have accounts with multiple brands you can decide what you want to back and then browse through the sites to find those with the best balance of odds and promotions to make the most of your wager.
Bet On What You Want To, Not What The Offer Tells You
Bookies will push certain offers on you, they will often be displayed front and center when you login. It is important, however, to not be directed by a promotion but instead to decide what bet you want to place first, then go and find the deal that is most suited to your wager.
Its the same principle as going shopping to a store or online, you often end up being tempted by ‘bargains’ that can mean you come home with far more stuff than you intended, some of which you don’t actually need or want.
Think About European Based Bookies For Foreign Leagues
The big UK giant bookmakers are great for mainstream offers and if you like to bet on UK sports and leagues this is great. If, however, you like a range of sports or competitions more focuses abroad then it can pay to have a few more European brands in your portfolio.
These sites will often have both better odds and promotions for sports and markets that UK-facing sites often will not cover.
Use Sister Sites To Double Up
There are often several sites within a network these days, especially when betting with white-labels or sites that run through third party platforms.
If you like a specific promotion it is often true that you can find the same deals on sister sites. This means you can double-up on an offer to add further value. If, for example, you had a money back deal that you like with one site and it is up to £10 but you actually want to bet £20, then you could be £10 each with two sister sites that have the same offers.
Hedging Your Bets
If two sites are pushing a very similar offer you can place opposite bets with both sites that could ensure you come out on top. Let’s take the ‘first goal wins’ type promotion that pays you out as a winner if your team scores first but doesn’t win. If you back opposite teams with two different sites that have this promotion then you could end up winning more.
For example, you are betting on Man Utd v Chelsea. You back Chelsea to win with site A and Man Utd with site B, using the first goal wins offer. Here are the possible outcomes:
- Chelsea score first and win – you win with Site A but not site B
- Man Utd score first and win – you win with Site B but not Site A
- Chelsea score first and lose – you win with Site A and Site B
- Man Utd score first and lose – you win with Site A and Site B
- Chelsea score first and match ends as a score draw – you win with Site A but not site B
- Man Utd score first and the match ends as a score draw – you win with Site B but not Site A
- Neither team score and the match ends 0-0 – Lose with both Site A and Site B
Using those examples there is only one scenario (0-0) where you wouldn’t win at all.