I don’t know about you, but there have times when I’ve wondered how it is that bookmaker’s odds can differ so much. They’re all looking at roughly the same information and, at least when it comes to the major events, they’re covering the same markets. How, then, does one bookie make themselves more appealing than another?
In my opinion one of the most interesting ways bookies attract new and repeat custom is through enhanced odds Price Boosts, which in many instances are run at cost or even a loss to get you betting. But what does such an offer entail? Are all Price Boost deals the same with every bookie? Is it something that’s worth looking to take advantage of? They’re the questions you’re hopefully going to find answers to here.
What Is A Price Boost?
Speaking simplistically, a price boost is when bookies offer to up their odds on specific events or outcomes, so instead of getting the genuine odds of, for example, 5/1 they’ll offer you 7/1. In essence it is that simple. There are two major types of price boost, those for new customers and those for existing customers.
New Customer Price Boosts – If you are taking a new customer price boost (e.g 16/1 Scotland to beat England, £10 max bet, as in example below from 888 Sport) then it is extremely rare, to the point of being virtually unheard of, that your winnings are paid in cash. Instead you normally get your winnings at the standard odds in cash with the rest topped up with bonus funds or free bets. Those free bets or bonus funds will come with terms such as expiry times or rollover requirements.
Existing Customer Price Boosts – This is what we are interested in as loyal punters, and what the table at the top of this page reflects. These are boosts open to all customers and on the whole will always give winnings in cash, although there may be maximum stake limits.
What Are Enhanced Odds?
Enhanced odds are exactly the same as a price boost, some bookmakers just use different names.
Welcome offer enhanced odds are a way of enticing new customers to join a bookie. They tend to be headline grabbing offers that people almost feel that they can’t turn down. Say that Liverpool are playing a non-league side in the FA Cup, for example. They would be obvious favourites to win so a bookmaker may make an offer such as “Get Liverpool To Win @ 40/1!”
The standard odds for that sort of match would more than likely be around Evens if not even more in favour of the Premier League team, meaning that those odds are very tempting. These offers tend to have maximum bet restrictions applied to them, meaning that it’s a great deal but you can only bet a maximum of £10 or what have you. Some bookies will pay you your winnings entirely in free bets or bonus funds, whilst others will pay the standard odds in cash and the rest in free bets. It differs from company to company and offer to offer.
The second type of offer in this genre are better known as Price Boosts. This is essentially the same principle but it they deals are normally available to current customers as well as new ones and they are also run reasonably regularly. Traditionally Enhanced Odds offers tend to be less attention grabbing, perhaps offering something like a 5 to 25% price enhancement along the lines of 10/1 instead of 8/1.
A number of bookies tend to offer Enhanced Odds deals on a regular basis; some might offer at least one Enhanced Odds deal on a televised horse race every day of the week, for example. Other companies might promise one Enhanced Odds offer every day, differing the sport that they cover in order to keep up interest. This is because Enhanced Odds tend to be a great way for bookmakers to retain customers. See our table at the top for the best price boost bookies.
If you are a regular bettor then finding a betting site that regularly boosts the type of sports, events and markets that you want to bet on can be hugely profitable over time..
Important Price Boost Terms
The first key thing that you’ll want to bear in mind is how you’re paid your winnings. Do you get paid everything in cash? If so grab that offer with both hands and tell all of your friends and family! If you are a new customer it is more likely that you’ll be paid part in cash and part in free bets. The free bet tokens are normally yours to spend how you want on the sportsbook of the particular bookie you took the deal up with, though there may be minimum odds requirements you’ll need to meet and so on.
If you’re paid in Bonus Funds then that normally means you’ll need to roll the money over a given number of times before you can withdraw it. There may also be a time limit on the funds and minimum odds that you’ll need to adhere to to make the most of them. Have a look at the individual offer to make sure you know what you’re getting.
Another key feature of these offers is whether or not there’s a maximum stake. It’s more common for that to be the case with existing customer Price Boosts. After all, if you see an Enhanced Odds offer that is 14/1 instead of 12/1 but you can only bet a maximum of £10 and you were thinking of betting £20, is it really worth it?
If they don’t have a maximum amount that you can bet then you might find that they’ve got a maximum payout instead. This works in a similar way but you can bet however much you like. Say the Enhanced Odds are 20/1 instead of 15/1 and you’ve bet £100. The bookie might have put a limit on how much they’ll pay out that says you can’t win more than £1500. That would see you £500 out of pocket, so do think about it when it’s time to place your bet.