I don’t know about you, but there have times when I’ve wondered how it is that bookmaker’s odds can differ so much. They’re all looking at roughly the same information and, at least when it comes to the major events, they’re covering the same markets. How, then, does one bookie make themselves more appealing than another?
In my opinion one of the most interesting ways bookies attract new and repeat custom is through enhanced odds Price Boosts, which in many instances are run at cost or even a loss to get you betting. But what does such an offer entail? Are all Price Boost deals the same with every bookie? Is it something that’s worth looking to take advantage of? They’re the questions you’re hopefully going to find answers to here.
Best Betting Sites For Price Boosts & Enhanced Odds
Unibet - Uniboosts For Racing
Uniboosts allow you to boost any single racing bets up to three times a day on stakes up to £20 (no min). This includes both horse and greyhound racing as well as harness and trotting races.
All winnings, including extra payout, are paid in cash, boosts are available via the betslip. Uniboosts refresh at midnight each day.
If your boost should be lower than the SP and the race qualifies for best odds guarantee then you will be awarded the SP odds instead. If a horse doesn't run get another boost.
William Hill - Big Boosters
William Hill have recently become leading players in the odds boosting leagues. They have four major price enhancement features:
Bet Boosts: These let you boost your own odds on specific events or bet types. The offers change through the year but it is common to see bet boosts that let you enhance your own accas, bet boosts for racing and bet boosts for in-play golf. These are stake limited but all extra winnings are real cash.
Enhanced Specials: Every single day for almost every type of event Hill's boost markets by around 20-25%. Many of these are wither pre-formed multiples or bets from the #YourOdds bet builder markets.
Super Boosts: Mainly for weekend football there will be a treble or small acca boosted by up to 60%, this usually have a £5 or £10 stake limit.
Happy Hour: Every Friday between 6-7pm WH boost four separate popular lines, this will be for different sports but will cover the main events over the weekend. The stake max is usually £10 but the enhancements are generally over 50%.
Betfair - Invented the idea of a Price Rush
Betfair invented the idea of the price rush long before most betting sites even came into existence. The idea is simple but effective. When you place bet on the fixed-odds sportsbook Befair will check the price against the same markets in the exchange and if there is a better price available you get your odds upgraded. This makes Price Rush one of the fairest enhanced price features around.
Price Rush is available on a range of pre-play and In-Play markets in football, horse racing, tennis, golf and basketball. Upcoming markets are available in advance so you can plan your betting. Price Rush is only available on single bets; you cannot be Price Rushed on multiples bets.
888 Sport - Home of New Customer Enhanced Odds
888 Sport have long been leaders when it comes to price boosts and enhanced odds. They have two major types:
New customer sign up enhanced odds - they run more of these than any other betting site and for all major sporting events. They tend to be higher stakes (usually £5) compared to other bookies who run £1 offers.
Retention Bet Boosts - Tens to hundreds of popular lines boosted every day ranging from footy accas to enhanced singles. They cover more sports with bet boosts than typical bookies do too, so you can find value here for other sports not just football.
Coral - Best % Value Boosts
Coral have been boosting prices longer than pretty much any other bookie, its hard to say but I think they invented the idea of the price boost in the first place.
These days Coral don't quite boost as many markets as they used to before they joined with Ladbrokes but their Smart Boosts when available tend to be the highest value ones around, consistently boosting prices by over 20%.
Stake limits do apply, but in general for the lower stakes standard bettor these enhancements provide great value, especially considering the suite of other retention free bets and insurance offers alongside.
Ladbrokes - Daily Boosts for New & Exisiting Customers
Ladbrokes are brilliant for two things, daily boosts on popular lines and an odds boost promotion that lets you boost the odds of any bet you like up to once eacch day.
Daily Price Boosts - These are focused on major events, like top level football, major racing and big tournaments in other sports. They can add a huge amount of value if you were going to bet on these markets anyway.
Any Bet Odds Boost - This daily offer is hugely popular. All customers can boost any bet they like once a day on stakes up to £50. All extra winnings in real cash.
What Is A Price Boost?
Speaking simplistically, a price boost is when bookies offer to up their odds on specific events or outcomes, so instead of getting the genuine odds of, for example, 5/1 they’ll offer you 7/1. In essence it is that simple. There are two major types of price boost, those for new customers and those for existing customers.
New Customer Price Boosts – If you are taking a new customer price boost (e.g 16/1 Scotland to beat England, £10 max bet, as in example below from 888 Sport) then it is extremely rare, to the point of being virtually unheard of, that your winnings are paid in cash. Instead you normally get your winnings at the standard odds in cash with the rest topped up with bonus funds or free bets. Those free bets or bonus funds will come with terms such as expiry times or rollover requirements.
Existing Customer Price Boosts – This is what we are interested in as loyal punters, and what the table at the top of this page reflects. These are boosts open to all customers and on the whole will always give winnings in cash, although there may be maximum stake limits.
What Are Enhanced Odds?
Enhanced odds are exactly the same as a price boost, some bookmakers just use different names.
Welcome offer enhanced odds are a way of enticing new customers to join a bookie. They tend to be headline grabbing offers that people almost feel that they can’t turn down. Say that Liverpool are playing a non-league side in the FA Cup, for example. They would be obvious favourites to win so a bookmaker may make an offer such as “Get Liverpool To Win @ 40/1!”
The standard odds for that sort of match would more than likely be around Evens if not even more in favour of the Premier League team, meaning that those odds are very tempting. These offers tend to have maximum bet restrictions applied to them, meaning that it’s a great deal but you can only bet a maximum of £10 or what have you. Some bookies will pay you your winnings entirely in free bets or bonus funds, whilst others will pay the standard odds in cash and the rest in free bets. It differs from company to company and offer to offer.
The second type of offer in this genre are better known as Price Boosts. This is essentially the same principle but it they deals are normally available to current customers as well as new ones and they are also run reasonably regularly. Traditionally Enhanced Odds offers tend to be less attention grabbing, perhaps offering something like a 5 to 25% price enhancement along the lines of 10/1 instead of 8/1.
A number of bookies tend to offer Enhanced Odds deals on a regular basis; some might offer at least one Enhanced Odds deal on a televised horse race every day of the week, for example. Other companies might promise one Enhanced Odds offer every day, differing the sport that they cover in order to keep up interest. This is because Enhanced Odds tend to be a great way for bookmakers to retain customers. See our table at the top for the best price boost bookies.
If you are a regular bettor then finding a betting site that regularly boosts the type of sports, events and markets that you want to bet on can be hugely profitable over time..
Important Price Boost Terms
The first key thing that you’ll want to bear in mind is how you’re paid your winnings. Do you get paid everything in cash? If so grab that offer with both hands and tell all of your friends and family! If you are a new customer it is more likely that you’ll be paid part in cash and part in free bets. The free bet tokens are normally yours to spend how you want on the sportsbook of the particular bookie you took the deal up with, though there may be minimum odds requirements you’ll need to meet and so on.
If you’re paid in Bonus Funds then that normally means you’ll need to roll the money over a given number of times before you can withdraw it. There may also be a time limit on the funds and minimum odds that you’ll need to adhere to to make the most of them. Have a look at the individual offer to make sure you know what you’re getting.
Another key feature of these offers is whether or not there’s a maximum stake. It’s more common for that to be the case with existing customer Price Boosts. After all, if you see an Enhanced Odds offer that is 14/1 instead of 12/1 but you can only bet a maximum of £10 and you were thinking of betting £20, is it really worth it?
If they don’t have a maximum amount that you can bet then you might find that they’ve got a maximum payout instead. This works in a similar way but you can bet however much you like. Say the Enhanced Odds are 20/1 instead of 15/1 and you’ve bet £100. The bookie might have put a limit on how much they’ll pay out that says you can’t win more than £1500. That would see you £500 out of pocket, so do think about it when it’s time to place your bet.