In truth, a Price Promise is exactly what it sounds like. Because Price Promises can actually cost bookies a bit of money they don’t all offer them and they tend to be offered on specific bets, sports, races or meetings.
A Price Promise not only guarantees that the bookmaker offering it will match any prices offered by their top competitors but will actually beat those odds. The offer also applies to all odds in the event that it’s covering, as opposed to just the top odds for the best horses.
The reason it’s so good is that most offers will match the price of competitors at the start of a match, event or race if it was better than the price you took. To cover any price offered by a different bookie is a step beyond that and that’s why it’s worth looking out for.
Every week there’s a host of superb races broadcast live on ITV Racing and, as always, bet365’s fantastic offers will ensure that you get the best value.